11 Best Affordable Products from Cruelty-Free Makeup Brands
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With a growing market for vegan makeup and cruelty-free cosmetics, more and more beauty brands are ditching animal ingredients and animal testing. While many luxe animal-friendly companies have high prices, there are a number of cruelty-free makeup brands producing affordable personal care products as well.
In this article, we’ll recommend 11 essential beauty products that have drugstore price tags and cruelty-free certifications. An easy switch to make in your day-to-day makeup and skincare routine is to invest in cruelty-free cosmetics that work to protect the most vulnerable among us — animals.
Our Picks for Best Cruelty-free Makeup Products
Each product featured here has been independently selected by the writer. Learn more about our review methodology here. If you make a purchase using the links included, we may earn a commission.
- Best Foundation: Milani Conceal + Perfect 2-in-1 Liquid Foundation
- Best Concealer: NYX HD Studio Photogenic Concealer
- Best Pressed Powder: IT Cosmetics Bye Bye Pores Pressed Finishing Powder
- Best Blush: Milani Baked Blush
- Best Highlighter: Pacifica Beauty Ice Baby Hydrating Highlighter
- Best Eyeshadow Palette: e.l.f. Mad for Matte Eyeshadow Palette
- Best Eyeliner: Urban Decay 24/7 Glide-On Eyeliner Pencil
- Best Cruelty-Free Mascara: Essence Cosmetics Lash Princess False Lash Effect Mascara
- Best Vegan Lip Balm: Eco Lips Mongo Kiss
- Best Lipstick: IT Cosmetics Pillow Lips Lipstick
- Best Setting Spray: Urban Decay All Nighter Setting Spray
What to Know About Cruelty-Free Makeup
While vegan products are great for the environment, they aren’t always cruelty-free — nor are cruelty-free products always vegan. “Vegan” means that the product’s formula doesn’t contain any animal-derived ingredients, while “cruelty-free” means that it was developed without animal testing.
No product we recommend in this article is tested on animals at any point during the production process. They come from ethical, cruelty-free makeup brands, which can be hard to find in the massive beauty industry.
Full Reviews of Our Top Picks
Best Foundation: Milani Conceal + Perfect 2-in-1 Liquid Foundation
The Milani Conceal + Perfect Foundation comes in over 40 shades, so there is a color for just about every complexion. The appeal of this foundation is that it combines a liquid foundation with the power of concealer to create smooth, even, flawless-looking skin in one step. The waterproof foundation has a natural-looking satin matte finish for all-day wear.
Customer Rating: 4.4 out of 5 stars with about 15,000 Amazon ratings
Why Buy: Milani Cosmetics is both Leaping Bunny Certified and a PETA Beauty Without Bunnies brand. The company’s focus on inclusivity and affordability makes it one of the best cruelty-free makeup brands for any shopper.
Best Concealer: NYX HD Studio Photogenic Concealer
This medium-coverage concealer goes on smoothly to help cover blemishes, skin discoloration and under-eye circles. NYX’s concealer wand comes in 23 shades including color-correcting green, yellow and lavender.
Customer Rating: 4.3 out of 5 stars with over 30,500 Amazon ratings
Why Buy: NYX Professional Makeup products are certified cruelty-free by PETA. This product is also vegan and doesn’t contain any gluten, soy or parabens.
Best Pressed Powder: IT Cosmetics Bye Bye Pores Pressed Finishing Powder
This translucent pressed setting powder is good for any skin tone, and its formula helps to blur the appearance of pores and imperfections. The Bye Bye Pores pressed powder can be useful for touch-ups throughout the day. It can also double as a blotting powder.
Customer Rating: 4.4 out of 5 stars with over 2,100 Amazon ratings
Why Buy: This formulation was developed with insights from plastic surgeons and dermatologists and uses an anti-aging mix of peptides, silk, hydrolyzed collagen and antioxidants that may help skin look more youthful. IT Cosmetics is PETA Beauty Without Bunnies certified. This product is also free of parabens and propylene glycol.
Best Blush: Milani Baked Blush
Milani’s Baked Blush is available in 16 different shades, adding a pop of color to any complexion. The color range includes rose and peach tones with satin or shimmery finishes. Each high-quality Milani blush is sunbaked on Italian terracotta tiles to ensure it gives your skin a warm glow.
Customer Rating: 4.5 out of 5 stars with over 21,500 Amazon ratings
Why Buy: This Milani product is certified cruelty-free by both Leaping Bunny and PETA Beauty Without Bunnies standards. It is vegan and is made without paraben preservatives.
Best Highlighter: Pacifica Beauty Ice Baby Hydrating Highlighter
Made with coconut water and exuding a cool pink tint, Pacifica’s Ice Baby Hydrating Highlighter may be a good choice for those looking for a lush, glowy look. The formula creates a velvety powder that’s easy to apply to the cheekbones, nose, upper lip or anywhere else you want to shine.
Customer Rating: 4.3 out of 5 stars with over 200 Amazon ratings
Why Buy: The formula for this highlighter is 100% vegan and cruelty-free to the standards of PETA’s Beauty Without Bunnies program. The formula does not include parabens or phthalates.
Best Eyeshadow Palette: e.l.f. Mad for Matte Eyeshadow Palette
This e.l.f. Cosmetics palette includes 10 matte shadows that are great for shading, highlighting and defining the eyes. The palette’s diversity allows you to mix and match colors to achieve both natural and more bold looks.
Customer Rating: 4.6 out of 5 stars with over 350 Amazon ratings
Why Buy: All e.l.f. Cosmetics products are vegan and endorsed by PETA’s Beauty Without Bunnies program. This eyeshadow palette is also paraben-free and doesn’t use phthalates, nonylphenol, ethoxylates, triclosan, triclocarban or hydroquinone.
Best Eyeliner: Urban Decay 24/7 Glide-On Eyeliner Pencil
Urban Decay 24/7 Glide-On Eyeliner Pencil is designed to make application a breeze. It has a long-lasting, creamy formula that makes drawing beautiful, precise lines simple and smooth. Or, it can be smudged out for a smokey-eye look.
Customer Rating: 4.5 out of 5 stars with over 3,500 Amazon ratings
Why Buy: Urban Decay’s 24/7 eyeliner pencil utilizes moisturizing and hydrating ingredients such as vitamin E, jojoba oil and cottonseed oil. Like all of Urban Decay’s products, this eyeliner is certified cruelty-free by PETA. It also doesn’t contain any fragrances, parabens, gluten or soy.
Best Cruelty-Free Mascara: Essence Cosmetics Lash Princess False Lash Effect Mascara
This mascara utilizes a cone-shaped fiber brush that helps to separate and coat each lash, creating a voluminous look without clumping. Essence’s Lash Princess mascara formula helps to prevent flaking and fading, so it’s good for all-day wear.
Customer Rating: 4.4 out of 5 stars with over 202,000 Amazon ratings
Why Buy: Essence is a PETA Beauty Without Bunnies cruelty-free makeup brand, so you can be sure it never tests on animals. The formula doesn’t include gluten, parabens, soy, propylene glycol or other harsh irritants.
Best Vegan Lip Balm: Eco Lips Mongo Kiss Lip Balm
This USDA certified organic product uses ingredients like mongongo oil and cocoa butter that help soothe and moisturize dry, cracked and chapped lips. It can be used as a base for lipstick or lip liner.
Customer Rating: 4.7 out of 5 stars with over 3,500 Amazon ratings
Why Buy: Eco Lips vegan beauty products are earth-friendly and cruelty-free. The lip balm container is made from over 40% post-consumer recycled material. The formula doesn’t include any parabens, lanolin, gluten, soy, propylene glycol, corn, chemicals, petroleum, dyes or irritants. It is certified non-GMO, Fair Trade, Leaping Bunny and PETA Beauty Without Bunnies.
Best Lipstick: IT Cosmetics Pillow Lips Lipstick
This IT Cosmetics lipstick comes in a variety of shades with both cream and matte finishes, so there is something for everyone. The lipstick includes collagen to help create a plumping effect, making lips look fuller. Its high-impact color and pigment can be applied in a single swipe.
Customer Rating: 4 out of 5 stars with about 150 Amazon ratings
Why Buy: Along with collagen, this lipstick’s PETA-certified cruelty-free formula includes hyaluronic filling spheres, shea butter and beeswax. The ingredients are helpful in minimizing the look of lip wrinkles.
Best Setting Spray: Urban Decay All Nighter Setting Spray
Urban Decay’s award-winning setting spray uses temperature control technology to help makeup stay on for up to 16 hours. It is oil-free and suitable for all skin types, including oily, normal and dry skin.
Customer Rating: 4.7 out of 5 stars with over 5,000 Amazon ratings
Why Buy: The All Nighter Setting Spray is one of Urban Decay’s vegan beauty products. It’s also certified cruelty-free to PETA Beauty Without Bunnies standards. The formula includes no parabens gluten, dye, soy or oil.
FAQ: Cruelty-Free Makeup Brands
Is L’Oréal cruelty-free?
L’Oréal is not cruelty-free. Its products are sold in China, where the government requires animal testing for foreign cosmetics.
Is Maybelline cruelty-free?
Like its parent company L’Oréal, Maybelline is not cruelty-free. Its products are sold in China, where the government requires animal testing for foreign cosmetics.
Is Kylie Cosmetics cruelty-free?
Kylie Cosmetics products are not tested on animals, but the brand’s parent company,Coty, Inc, is not cruelty-free.
What makeup doesn’t test on animals?
There are plenty of makeup brands that don’t test on animals. When looking for products, keep an eye out for cruelty-free signals such as Leaping Bunny Certified or PETA Beauty Without Bunnies logos.
Is “cruelty-free” makeup really cruelty-free?
The term “cruelty-free” is currently not regulated by the U.S. government, so you can’t trust every product or company that advertises this. Some brands contract other companies to do their animal testing but claim to “not test on animals” because they are not doing the testing themselves. The best way to be certain a company or product is actually cruelty-free is to look for certifications such as Leaping Bunny or PETA Beauty Without Bunnies.