Quantcast

World's Biggest Brands Join Ambitious New Packaging Model

Business
Häagen-Dazs' new reusable stainless steel double-walled ice cream container. Nestlé

Beach cleanups around the world show that the biggest brands are the biggest producers of plastic trash.

Facing mounting public pressure to curb their environmental footprints, some of the world's largest food, beverage and consumer goods companies have partnered with recycling giant TerraCycle to launch an ambitious e-commerce platform to tackle single-use waste: Loop.


The program—a modern spin on the classic milkman model—was unveiled this week at the World Economic Forum in Davos.

Here's how it works. Goods such as Pantene shampoo, Tropicana orange juice and Häagen-Dazs ice cream come in sturdy, reusable glass bottles or stainless steel containers. Instead of throwing away the packaging once you're through with them, drop the empties into a shipping tote and schedule a pick-up from your home. The items are then collected, cleaned, refilled and returned in a shipping tote for reuse.

The idea is to eliminate packaging waste and to "greatly improve the product experience and the convenience in how we shop," as TerraCycle CEO Tom Szaky said in a press release.

"Through Loop, consumers will be able to responsibly consume products in specially-designed durable, reusable or fully recyclable packaging," he added.

Partners include Procter & Gamble, Nestlé, PepsiCo, Unilever, Mars Petcare, The Clorox Company, The Body Shop, Coca-Cola, Mondelēz, Danone and other firms.

Procter & Gamble introduces reusable, refillable packaging for some of its most popular products.

The service will launch in May with projects in Paris and the New York/New Jersey/Pennsylvania area, followed by a UK program in 2019, and then Toronto, Tokyo and California in the following year, according to Reuters.

Other launch partners include shipper United Parcel Service and European retailers Carrefour and Tesco Plc.

Recycling was once touted as one of the "three Rs" of preventing waste. But recycling is not the answer to our waste problem, and China's ban on foreign recyclables has left many countries including the U.S. with growing stockpiles of trash. It's clear we have to think outside our blue recycling bin.

"We realized that recycling and using recycled content is about trying to do the best you can with waste, but it's not solving the foundational reason we have waste," Szaky told GreenBiz. "We did a lot of reflection on that and realized that the foundational cause of garbage is disposability and single-use. We tried to come up with a way to solve for disposability but maintain the virtues of disposability, which are convenience and affordability."

Show Comments ()

EcoWatch Daily Newsletter

Kissing bug. Pavel Kirillov / Flickr / CC BY-SA 2.0

The Centers for Disease Control and Prevention (CDC) confirmed that the kissing bug, which can transmit a potentially deadly parasite, has spread to Delaware, ABC News reported Wednesday.

Read More Show Less
"Take the pledge today." Screenshot / StopFoodWasteDay.com

Did you know that more than a third of food is wasted or thrown away every year? And that only 25 percent of it would be enough to feed the 795 million undernourished people in the world? That's why today is Stop Food Waste Day, a chance to reflect on what you can do to waste less of the food you buy.

Stop Food Waste Day is an initiative of food service company Compass Group. It was launched first in the U.S, in 2017 and went global the year after, making today it's second worldwide celebration.

Read More Show Less
Sponsored
Pexels

By Franziska Spritzler, RD, CDE

Berries are among the healthiest foods you can eat.

Read More Show Less
Flames and smoke are seen billowing from the roof at Notre-Dame Cathedral on April 15 in Paris, France. Veronique de Viguerie / Getty Images

When Paris's Notre Dame caught fire on April 15, the flames threatened more than eight centuries of culture and history. The fire evoked shock, horror and grief worldwide. While the cathedral burned, French President Emmanuel Macron expressed determination to rebuild what the French regard as a sacred site.

Read More Show Less
An artist's impression of NASA's InSight lander on Mars. NASA / JPL-CALTECH

Scientists have likely detected a so-called marsquake — an earthquake on Mars — for the first time, The National Aeronautics and Space Administration (NASA) announced on Tuesday.

Read More Show Less
Sponsored
Hero Images / Getty Images

Across the political aisle, a majority of American parents support teaching climate change in schools even though most teachers currently do not.

Read More Show Less
Priit Siimon / flickr / cc

By Andrea Germanos

Lawyer and visionary thinker Polly Higgins, who campaigned for ecocide to be internationally recognized as a crime on par with genocide and war crimes, died Sunday at the age of 50.

She had been diagnosed with an aggressive cancer last month and given just weeks to live.

Read More Show Less
Pixabay

An E. coli outbreak linked to ground beef has spread to 10 states and infected at least 156 people, CNN reported Wednesday.

Read More Show Less