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EXCLUSIVE: Director Cyrus Sutton Explains Why B Corps Matter

"There's a lot of negative feelings about capitalism right now," said Kris Lin-Bronner who is the strategic advisor of Dr. Bronner's. Her words are indicative of the wide scale erosion of trust between companies and consumers. It seems that time and again we unearth ugly truths behind the products we've come to love and trust. I've been fascinated with this is for a while now. Is this a result of capitalism itself or is it the way in which capitalism has evolved?

I am first and foremost a documentary filmmaker, my latest film Island Earth examines the cozy ties between agrichemical companies and the food we eat. But I'm also an entrepreneur, I work as a storyteller for Guayaki Yerba Mate and I founded a edible sunblock company. I learned about B Corp certification through Chris Cohen, a lawyer friend of mine working for Sustainable Law Group. I was telling him about the business I was planning to start and he suggested I look into creating a benefit corporation and applying for B Corp certification. He said something like this…

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How to Feed the World Without Destroying the Planet

By Cyrus Sutton

Island Earth is the story of a young indigenous scientist's journey through both sides of the GMO battle in Hawaii. Groomed to work for Monsanto, Cliff Kapono had a lot to consider over the past few years. His ancestral ways of farming fed a similar population than what inhabits the island today with some of the most advanced biodynamic farming ever documented. Yet one of his most lucrative job options would be for a company promising to "feed the world."

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