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Commitment to Sustainability Earns Postcard.Com B Corp Certification

Business

Just over a year after its official launch, Postcard.com is now a benefit corporation and has joined the growing community of more than 1,300 companies worldwide that bear the Certified B Corporation badge.

Por Eso Propongo in Mexico City. Photo credit: Ray Marmolejo

“Becoming a Certified B Corp was one of the main goals we set out to achieve after forming as a Public Benefit Corporation last fall,” said Paul Roer, CEO and co-founder of Postcard. “Our foundational ideals around social activism, sustainability, arts and education line up perfectly with not only B Lab’s framework but with the other likeminded companies that also carry this important and unique status."

Snaps 'n Words in Cleveland. Photo credit: Shari Wilkins

It’s not only Postcard’s corporate structure and dedication to sustainable business practices that align the company with the B Corp community; the products themselves play a huge part in “walking-the-walk” of social responsibility. For example, Postcard Impact plays a major role in online activism by allowing people to create personalized postcards that are used for collective action in the real world, while Postcard Edition supports contemporary artists from around the world both financially and with exposure. Postcard Educate’s is a student-run social action platform uses Postcard Impact-style campaigns as a means to learn activism in the classroom.

Suffering the Silence in New York City. Photo credit: Amanda Crommett

To become a Certified B Corp, companies must achieve strict standards of accountability, social and environmental performance, and transparency. These standards measure an organization’s impact on all of its stakeholders—not just with its shareholders. The vigorous process ensures those who do gain certification have built in the best and most durable practices that forward-thinking, sustainable businesses require.

Roer added, “Now that we are part of the B Corp family, we look forward to collaborating closely with B Lab and other Certified B Corps to share best practices, build partnerships and help maintain the highest level of commitment to positive change in the world.”

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