
Despite its status as the world's No. 1 corporate plastic polluter, Coca-Cola won't be phasing out its single-use plastic bottles anytime soon.
The reason? Customers like them too much, the company's head of sustainability Bea Perez told BBC News at the World Economic Forum in Davos Tuesday. Perez said that customers value the bottles because they are lightweight and easily reseal, and argued that getting rid of them would hurt sales.
"Business won't be in business if we don't accommodate consumers," she said.
Instead, the company plans to focus on recycling. It has promised to recycle as many bottles as it uses by 2030, to use 50 percent recycled materials in packaging by that date and to work with nonprofits to better collect its waste.
"So as we change our bottling infrastructure, move into recycling and innovate, we also have to show the consumer what the opportunities are. They will change with us," Perez said.
However, environmental groups have argued that recycling is not the most effective solution to the plastic pollution crisis. In a statement emailed to EcoWatch, Greenpeace USA Plastics Campaigner Kate Melges explained exactly what she thought was wrong with Perez's reasoning:
It is mighty convenient for the world's worst plastic polluter to insist that people want their single-use plastic around. Coca-Cola continues to show how out of touch it is with the environmental crises communities around the world are facing. The solution is not to simply swap one throwaway material for another or continue to fall back on recycling. The solution is for Coca-Cola and other consumer goods giants to fundamentally rethink how they're bringing products to people, centering systems of reuse and package-free options. We cannot afford the levels of inaction that Coke has shown thus far. Soon, the company will realize just how sick and tired people are of its plastic addiction.
As long as companies like Coke keep pushing the myth that their bottles are being turned into new bottles over and over again, we are never going to solve the plastic pollution crisis. In the U.S., only 29 percent of plastic bottles are collected for recycling, and almost none of that is being made back into bottles. Instead, Coke's plastic bottles are being made from fossil fuels, which is a fact they'd rather not talk about.
Coca-Cola currently produces around three million tonnes (approximately 3.3 million U.S. tons) of plastic packaging every year, according to BBC News. That comes to 200,000 bottles a minute. And currently, many of those bottles are not getting recycled.
For two years in a row, the Break Free From Plastic movement found Coca-Cola to be the brand best represented among the world's plastic waste. Their most recent October 2019 report, based on litter collected in 484 cleanups in more than 50 countries and on six continents, found that Coca-Cola left more waste than the next three companies on the list ― Nestle, Pepsi and snack-maker Mondelez ― put together.
Worldwide, people use one million plastic bottles every minute, and 91 percent of them are not recycled. Some of that unrecycled waste joins the more than eight million metric tons of plastic dumped into the world's oceans every year, threatening marine life.
"[C]orporations urgently need to do more to address the plastic pollution crisis they've created," Von Hernandez, global coordinator of the Break Free From Plastic movement, said in October. "Their continued reliance on single-use plastic packaging translates to pumping more throwaway plastic into the environment. Recycling is not going to solve this problem."
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From Greta Thunberg to Sir David Attenborough, the headline-grabbing climate change activists and environmentalists of today are predominantly white. But like many areas of society, those whose voices are heard most often are not necessarily representative of the whole.
1. Wangari Maathai
<p>In 2004, Professor Maathai made history as the <a href="https://www.nobelpeaceprize.org/Prize-winners/Prizewinner-documentation/Wangari-Maathai" target="_blank" rel="noopener noreferrer">first African woman to be awarded the Nobel Peace Prize</a> for her dedication to sustainable development, democracy and peace. She started the <a href="http://www.greenbeltmovement.org/" target="_blank" rel="noopener noreferrer">Green Belt Movement</a>, a community-based tree planting initiative that aims to reduce poverty and encourage conservation, in 1977. More than 51 million trees have been planted helping build climate resilience and empower communities, especially women and girls. Her environmental work is celebrated every year on <a href="http://www.greenbeltmovement.org/node/955" target="_blank" rel="noopener noreferrer">Wangari Maathai Day on 3 March</a>.</p>2. Robert Bullard
<p>Known as the 'father of environmental justice,' Dr Bullard has <a href="https://www.unep.org/championsofearth/laureates/2020/robert-bullard" target="_blank">campaigned against harmful waste</a> being dumped in predominantly Black neighborhoods in the southern states of the U.S. since the 1970s. His first book, Dumping in Dixie, highlighted the link between systemic racism and environmental oppression, showing how the descendants of slaves were exposed to higher-than-average levels of pollutants. In 1994, his work led to the signing of the <a href="https://www.nrdc.org/experts/albert-huang/20th-anniversary-president-clintons-executive-order-12898-environmental-justice" target="_blank">Executive Order on Environmental Justice</a>, which the <a href="https://www.whitehouse.gov/briefing-room/presidential-actions/2021/01/27/executive-order-on-tackling-the-climate-crisis-at-home-and-abroad/" target="_blank">Biden administration is building on</a>.<br></p><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="7983f54726debdd824f97f9ad3bdbb87"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/T_VjSGk8s18?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
Pollution has a race problem. Elizabethwarren.com
3. John Francis
<p>Helping the clean-up operation after an oil spill in San Francisco Bay in January 1971 inspired Francis to <a href="https://planetwalk.org/about-john/" target="_blank" rel="noopener noreferrer">stop taking motorized transport</a>. Instead, for 22 years, he walked everywhere. He also took a vow of silence that lasted 17 years, so he could listen to others. He has walked the width of the U.S. and sailed and walked through South America, earning the nickname "Planetwalker," and raising awareness of how interconnected people are with the environment.</p><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="09b968e0e9964e31406954dcea45981d"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/vgQjL23_FoU?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
4. Dr. Warren Washington
<p>A meteorology and climate pioneer, Dr. Washington was one of the first people to develop atmospheric computer models in the 1960s, which have helped scientists understand climate change. These models now also incorporate the oceans and sea ice, surface water and vegetation. In 2007, the <a href="https://www.cgd.ucar.edu/pcm/" target="_blank" rel="noopener noreferrer">Parallel Climate Model (PCM)</a> and <a href="https://www.cesm.ucar.edu/" target="_blank" rel="noopener noreferrer">Community Earth System Model (CESM)</a>, earned Dr. Washington and his colleagues the <a href="https://www.nobelprize.org/prizes/peace/2007/summary/" target="_blank" rel="noopener noreferrer">Nobel Peace Prize</a>, as part of the <a href="https://www.ipcc.ch/" target="_blank" rel="noopener noreferrer">Intergovernmental Panel on Climate Change</a>.</p><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="09fbf6dc37f275f438a0d53ec0fe1874"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/bvJ4jTy2mTk?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
5. Angelou Ezeilo
<p>Huge trees and hikes to pick berries during her childhood in upstate New York inspired Ezeilo to become an environmentalist and set up the <a href="https://gyfoundation.org/staff/Angelou-Ezeilo" target="_blank" rel="noopener noreferrer">Greening Youth Foundation</a>, to educate future generations about the importance of preservation. Through its schools program and Youth Conservation Corps, the social enterprise provides access to nature to disadvantaged children and young people in the U.S. and West Africa. In 2019, Ezeilo published her book <em>Engage, Connect, Protect: Empowering Diverse Youth as Environmental Leaders</em>, co-written by her Pulitzer Prize-winning brother Nick Chiles.</p><span style="display:block;position:relative;padding-top:56.25%;" class="rm-shortcode" data-rm-shortcode-id="ce4547d4e5c0b9ad2927f19fd75bf4ab"><iframe lazy-loadable="true" src="https://www.youtube.com/embed/YojKMfUvJMs?rel=0" width="100%" height="auto" frameborder="0" scrolling="no" style="position:absolute;top:0;left:0;width:100%;height:100%;"></iframe></span>
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