Quantcast
Environmental News for a Healthier Planet and Life

Help Support EcoWatch

Coca-Cola Eyes Cannabis-Infused Drinks Market

Popular
Coca-Cola Eyes Cannabis-Infused Drinks Market
Pexels

Coca-Cola is "closely watching" the cannabis drinks market, the world's largest beverage company said Monday in an online statement.

Coke announced its interest after a report from Canada's BNN Bloomberg said the soda giant was in "serious talks" with Edmonton-based Aurora Cannabis, a medical marijuana producer and distributor, to develop drinks infused with cannabidiol, or CBD.


CBD, a cannabis extract that does not have the psychoactive elements of marijuana, is used to treat a variety of medical conditions and ailments.

The oil has boomed in popularity as a growing number of states and countries, including Canada, legalize sales of cannabis products for recreational use. The CBD market is forecast to grow to $2.1 billion by 2020, a dramatic increase from last year's market value of $202 million, according to Hemp Business Journal. Canadians can legally buy and consume cannabis starting this Oct. 17.

Coca-Cola and Aurora would likely develop drinks to ease inflammation, pain and cramping, the BNN report said. The beverages would be unlike the cannabis-infused drinks that beer makers are planning to produce that would likely give drinkers the same buzz from inhaling marijuana.

Coke is diversifying its product portfolio, with recent investments in the sparkling water category and coffee. Demand for sugary sodas has declined year upon year over the last decade as consumers become more health conscious.

In response to the BNN report, Coca-Cola said it has "no interest in marijuana or cannabis."

"Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world," the company added. "The space is evolving quickly. No decisions have been made at this time."

Following the BNN report, Aurora's stock spiked 17 percent and Coke's also jumped slightly, Reuters noted.

Project goal: To create an environmentally friendly and sustainable alternative to leather, in this case using fungi.

Read More Show Less

EcoWatch Daily Newsletter

Plastic waste is bulldozed at a landfill. Needpix

The plastic recycling model was never economically viable, but oil and gas companies still touted it as a magic solution to waste, selling the American public a lie so the companies could keep pushing new plastic.

Read More Show Less

Trending

54% of parents with school-age children expressed concern that their children could fall behind academically, according to a poll conducted over the summer of 2020. Maria Symchych-Navrotska / Getty Images

By Pamela Davis-Kean

With in-person instruction becoming the exception rather than the norm, 54% of parents with school-age children expressed concern that their children could fall behind academically, according to a poll conducted over the summer of 2020. Initial projections from the Northwest Evaluation Association, which conducts research and creates commonly used standardized tests, suggest that these fears are well-grounded, especially for children from low-income families.

Read More Show Less
A teenager reads a school English assignment at home after her school shut down because of the COVID-19 pandemic on March 22, 2020 in Brooklyn, New York. Andrew Lichtenstein / Corbis via Getty Images

The pandemic has affected everyone, but mental health experts warn that youth and teens are suffering disproportionately and that depression and suicide rates are increasing.

Read More Show Less
In an ad released by Republican Voters Against Trump, former coronavirus task force member Olivia Troye roasted the president for his response. Republican Voters Against Trump / YouTube

Yet another former Trump administration staffer has come out with an endorsement for former Vice President Joe Biden, this time in response to President Donald Trump's handling of the coronavirus pandemic.

Read More Show Less

Support Ecowatch