New Study Finds Climate Change Denial Received Disproportionate Media Coverage for Decades

Mainstream news outlets gave disproportionate coverage to climate denial and opponents of climate action for nearly thirty years, a new study found.
The research, published Monday in the Proceedings of the National Academy of Sciences, used plagiarism detection software to detect coverage of 1,768 press releases from 1985-2013 across nearly 35,000 articles in the New York Times, Wall Street Journal, and USA Today.
"The way climate change has been covered in the media could help us understand why there's so much public disengagement on this issue," Rachel Wetts, the study's author and an assistant professor at Brown University's sociology department, told the Independent.
Even though just 10% of all press releases contained messaging against climate action, they were twice as likely to garner coverage.
Edward Mailbach, director of the George Mason University Center for Climate Change Communications, called the study's conclusions unsettling.
"Rather than marginalize self-interested voices and give prominence to expert voices, these papers did just the opposite," he told Grist.
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California is bracing for rare January wildfires this week amid damaging Santa Ana winds coupled with unusually hot and dry winter weather.
High winds, gusting up to 80- to 90 miles per hour in some parts of the state, are expected to last through Wednesday evening. Nearly the entire state has been in a drought for months, according to the U.S. Drought Monitor, which, alongside summerlike temperatures, has left vegetation dry and flammable.
Utilities Southern California Edison and PG&E, which serves the central and northern portions of the state, warned it may preemptively shut off power to hundreds of thousands of customers to reduce the risk of electrical fires sparked by trees and branches falling on live power lines. The rare January fire conditions come on the heels of the worst wildfire season ever recorded in California, as climate change exacerbates the factors causing fires to be more frequent and severe.
California is also experiencing the most severe surge of COVID-19 cases since the beginning of the pandemic, with hospitals and ICUs over capacity and a stay-at-home order in place. Wildfire smoke can increase the risk of adverse health effects due to COVID, and evacuations forcing people to crowd into shelters could further spread the virus.
As reported by AccuWeather:
In the atmosphere, air flows from high to low pressure. The setup into Wednesday is like having two giant atmospheric fans working as a team with one pulling and the other pushing the air in the same direction.
Normally, mountains to the north and east of Los Angeles would protect the downtown which sits in a basin. However, with the assistance of the offshore storm, there will be areas of gusty winds even in the L.A. Basin. The winds may get strong enough in parts of the basin to break tree limbs and lead to sporadic power outages and sparks that could ignite fires.
"Typically, Santa Ana winds stay out of downtown Los Angeles and the L.A. Basin, but this time, conditions may set up just right to bring 30- to 40-mph wind gusts even in those typically calm condition areas," said AccuWeather Senior Meteorologist Mike Doll.
For a deeper dive:
AP, LA Times, San Francisco Chronicle, Washington Post, Weather Channel, AccuWeather, New York Times, Slideshow: New York Times; Climate Signals Background: Wildfires, 2020 Western wildfire season
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