The best of EcoWatch, right in your inbox. Sign up for our email newsletter!
Coming on the heels of Chipotle Mexican Grill's two award-winning animated short films—2013’s Scarecrow and 2011’s Back to the Start—the burrito giant is launching a new original comedy mini-series, Farmed and Dangerous, on Feb. 17.
The four-episode season will air on Hulu and Hulu Plus, and satirizes the world of industrial agriculture in America. The show integrates Chipotle’s values and commitment to serving food made with quality ingredients while supporting sustainable and organic agriculture without any explicit Chipotle branding, according to the company.
“Much of our marketing is aimed at making consumers more curious about where their food comes from and how it is prepared,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “By making complex issues about food production more understandable—even entertaining—we are reaching people who have not typically been tuned into these types of issues.”
Below, is the official trailer:
Visit EcoWatch’s FOOD page for more related news on this topic.
EcoWatch Daily Newsletter
By Cathy Cassata
Are you getting your fill of Starbucks' new Almondmilk Honey Flat White, Oatmilk Honey Latte, and Coconutmilk Latte, but wondering just how healthy they are?
1982 American Petroleum Institute Report Warned Oil Workers Faced 'Significant' Risks From Radioactivity
By Sharon Kelly
Back in April last year, the Trump administration's Environmental Protection Agency decided it was "not necessary" to update the rules for toxic waste from oil and gas wells. Torrents of wastewater flow daily from the nation's 1.5 million active oil and gas wells and the agency's own research has warned it may pose risks to the country's drinking water supplies.
The mounting climate emergency may spur the next global financial crisis and the world's central banks are woefully ill equipped to handle the consequences, according to a new book-length report by the Bank for International Settlements (BIS), as S&P Global reported. Located in Basel, Switzerland, the BIS is an umbrella organization for the world's central banks.