Quantcast
Environmental News for a Healthier Planet and Life

Chipotle Launches Comedy Series 'Farmed and Dangerous'

Food
Chipotle Launches Comedy Series 'Farmed and Dangerous'

Coming on the heels of Chipotle Mexican Grill's two award-winning animated short films—2013’s Scarecrow and 2011’s Back to the Start—the burrito giant is launching a new original comedy mini-series, Farmed and Dangerous, on Feb. 17.

The four-episode season will air on Hulu and Hulu Plus, and satirizes the world of industrial agriculture in America. The show integrates Chipotle’s values and commitment to serving food made with quality ingredients while supporting sustainable and organic agriculture without any explicit Chipotle branding, according to the company.

“Much of our marketing is aimed at making consumers more curious about where their food comes from and how it is prepared,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “By making complex issues about food production more understandable—even entertaining—we are reaching people who have not typically been tuned into these types of issues.”

Below, is the official trailer:

 

Visit EcoWatch’s FOOD page for more related news on this topic.

Matthew Micah Wright / The Image Bank / Getty Images

By Deborah Moore, Michael Simon and Darryl Knudsen

There's some good news amidst the grim global pandemic: At long last, the world's largest dam removal is finally happening.

Read More Show Less

EcoWatch Daily Newsletter

Scrap metal is loaded into a shredder at a metal recycling facility on July 17, 2008 in Chicago, Illinois. Scott Olson / Getty Images

Hunger strikers in Chicago are fighting the relocation of a metal shredding facility from a white North Side neighborhood to a predominantly Black and Latinx community on the Southeast Side already plagued by numerous polluting industries.

Read More Show Less

Trending

A new UK study links eating meat with increased risks for heart disease, diabetes and more. nata_zhekova / Getty Images

The World Health Organization has determined that red meat probably causes colorectal cancer in humans and that processed meat is carcinogenic to humans. But are there other health risks of meat consumption?

Read More Show Less
A common cuttlefish like this can pass the "marshmallow test." Hans Hillewaert / CC BY-SA 4.0

Cuttlefish, marine invertebrates related to squids and octopuses, can pass the so-called "marshmallow test," an experiment designed to test whether human children have the self-control to wait for a better reward.

Read More Show Less
Yogyakarta Bird Market, Central Java, Indonesia. Jorge Franganillo / CC BY 2.0

By John R. Platt

The straw-headed bulbul doesn't look like much.

It's less than a foot in length, with subdued brown-and-gold plumage, a black beak and beady red eyes. If you saw one sitting on a branch in front of you, you might not give it a second glance.

Read More Show Less