Quantcast

Chipotle Launches Comedy Series 'Farmed and Dangerous'

Food

Coming on the heels of Chipotle Mexican Grill's two award-winning animated short films—2013’s Scarecrow and 2011’s Back to the Start—the burrito giant is launching a new original comedy mini-series, Farmed and Dangerous, on Feb. 17.

The four-episode season will air on Hulu and Hulu Plus, and satirizes the world of industrial agriculture in America. The show integrates Chipotle’s values and commitment to serving food made with quality ingredients while supporting sustainable and organic agriculture without any explicit Chipotle branding, according to the company.

“Much of our marketing is aimed at making consumers more curious about where their food comes from and how it is prepared,” said Mark Crumpacker, chief marketing and development officer at Chipotle. “By making complex issues about food production more understandable—even entertaining—we are reaching people who have not typically been tuned into these types of issues.”

Below, is the official trailer:

 

Visit EcoWatch’s FOOD page for more related news on this topic.

EcoWatch Daily Newsletter

A Starbucks barista prepares a drink at a Starbucks Coffee Shop location in New York. Ramin Talaie / Corbis via Getty Images

By Cathy Cassata

Are you getting your fill of Starbucks' new Almondmilk Honey Flat White, Oatmilk Honey Latte, and Coconutmilk Latte, but wondering just how healthy they are?

Read More
Radiation warning sign at the Union Carbide uranium mill in Rifle, Colorado, in 1972. Credit: National Archives / Environmental Protection Agency, public domain

By Sharon Kelly

Back in April last year, the Trump administration's Environmental Protection Agency decided it was "not necessary" to update the rules for toxic waste from oil and gas wells. Torrents of wastewater flow daily from the nation's 1.5 million active oil and gas wells and the agency's own research has warned it may pose risks to the country's drinking water supplies.

Read More
Sponsored
Swedish climate activist Greta Thunberg takes part in a "Friday for Future" youth demonstration in a street of Davos on Jan. 24, 2020 on the sideline of the World Economic Forum annual meeting. FABRICE COFFRINI / AFP via Getty Images

Treasury Secretary Steven Mnuchin pretended not to know who Greta Thunberg is, and then he told her to get a degree in economics before giving world leaders advice, as The Guardian reported.

Read More
The Visible Infrared Imaging Radiometer Suite on the Suomi NPP satellite acquired this image of forest fire smoke hovering over North America on Aug. 15, 2018. NASA Earth Observatory

New York City isn't known for having the cleanest air, but researchers traced recent air pollution spikes there to two surprising sources — fires hundreds of miles away in Canada and the southeastern U.S.

Read More
If temperatures continue to rise, the world is at risk from global sea-level rise, which will flood many coastal cities as seen above in Bangladesh. NurPhoto / Contributor / Getty Images

The mounting climate emergency may spur the next global financial crisis and the world's central banks are woefully ill equipped to handle the consequences, according to a new book-length report by the Bank for International Settlements (BIS), as S&P Global reported. Located in Basel, Switzerland, the BIS is an umbrella organization for the world's central banks.

Read More