You Care Where Your Food Comes From. Why Not Your Pot?
By Dan Nosowitz
With it's increasing legality across the U.S., cannabis is going through growing pains.
Because it was illegal for so long, cannabis is way behind compared to other plants in terms of our understanding of its best used, grown and sold. A 2015 study showed that the two major types of cannabis—indica and sativa—aren't even usually marked correctly. For context, this is kind of like not knowing whether a tomato is a beefsteak or a roma—different flavors, different uses.
Another side effect of cannabis's illegality is that, in states where the herb is now permissible, consumers suddenly have the the power of choice. For most of our lifetimes, cannabis purchasing was restricted to whatever we could get. "If [your dealer] even had two or three different strains or varieties, that meant you had a great connection," said Ben Gelt, the board chair of the Cannabis Certification Council (CCC). Contrast that to other farm-grown greenery and produce, where choice abounds.
Over the past two decades, this country has had a massive reckoning in terms of how much we care about where our food comes from. Organic food sales hit $47 billion in 2016. Farm-to-table restaurants can be found in almost every city. Sustainable, local and pesticide-free are buzzwords; they don't describe the majority of this country's food, not by a long shot, but the basic fact is that people are beginning to really care about where their food comes from.
And yet: when was the last time you even asked where your weed came from?
Where's All The Organic-Labeled Weed?
Prior to its localized legalization, cannabis crops were necessarily a black-market operation. There were no regulations, no inspections, no rules about what you could and couldn't do on a cannabis farm, because the entire farm was against the law. That led to cannabis farms becoming, mostly unbeknownst to consumers, among the most destructive agricultural operations in the country. Cannabis farmers used, and continue to use, insane amounts of pesticides and truly awful farming practices. Why not? If the authorities find your farm, your excess use of rat poison will be the least of your worries. But that's lead to widespread environmental poisoning, deaths of endangered animals, pesticides dumped right into waterways.
Even in places where cannabis is now legal, the regulations lag far behind those of other crops. "States have become expert at taxing the industry and controlling the industry, but not at dealing with these very real public health and safety issues," said Gelt.
While many groups are working on getting stricter regulations, the CCC is working on getting consumers to demand better products. A logical way to do that would be to embrace the organic label: the theory, which has sort of worked with food, is that you convince people organic food is a better way to grow (or healthier to eat), then people demand it, and farmers grow more of it because they can charge more.
There inlies the problem: There is no organic cannabis—at least in the way we think about organic-labeled food. Because cannabis isn't legal across the entire country, the USDA's organic certification program won't certify any cannabis farm, even those that are legal in their jurisdiction and are following all the rules. That means that the people who are actually growing ethical cannabis are just losing money, because they don't have a label (or the demand) that allows them to charge more—and the same way it costs more to grow ethical tomatoes or raise ethical chickens, it costs more to grow ethical cannabis.
The other big problem is that the CCC, like many other folks, believes that the USDA's organic program is deeply flawed, beholden to agribusiness and full of loopholes. That same distaste led some groups to create their own organic label with stricter rules. For the CCC, which focuses on a crop that can't even get regular organic certification, it's a no-brainer: make your own label.
Where's the Market for "Organically Grown and Fairly Produced" Cannabis?
The CCC's will be called CCC Certified, with language specifying that the labeled product is "organically grown and fairly produced." (I asked Gelt whether he thought the USDA might sue him for using the word "organic." "That particular phrasing came from our attorneys," he said. And, to be honest, if the USDA sues the CCC, the resulting attention could likely be nice.)
But nobody is asking for organic weed right now. "People haven't gotten totally used to the fact that they're in command. It's almost like, am I allowed to be here?" said Amy Andrle, the owner of an ethical cannabis operation in Denver and a CCC board member. There is a substantial overlap between people who buy cannabis and people who care about where their food comes from, and yet few seems to realize that cannabis should follow the same rules: A 2016 study from Elizabeth Bennett at Lewis and Clark College found that many involved in the cannabis trade—both sellers and consumers—believed that cannabis was inherently "natural" or environmentally friendly, either because of an assumption about the attitudes of the growers or, bizarrely, because cannabis is a plant product.
This is emphatically not the case. To help get consumers on the right track, the CCC is starting out with a year-long education campaign. They're trying out a marketing campaign called "What's In My Weed?" as an attempt to make the public aware, at least a little, about this issue.
In lots of ways, it's an understandable dilemma. "I know how to shop for eggs, for meat, for coffee, for a car," said Gelt. "But I haven't been taught how to shop for cannabis."
The actual CCC label is a ways off; the CCC hasn't ironed out all of the details. There's the added trouble of how cannabis is grown, for one thing: many of those unsatisfied with the USDA's organic farming label are mad that it allows hydroponics and container-grown plants. But the vast majority of cannabis in the U.S. is grown indoors, and the CCC does not plan to exclude that. So where does that leave the label? (There are, of course, good and less good ways to grow plants indoors, just as there are for outdoor plants.) And the actual science of cannabis consumption lags so far behind that a rash of new studies stemming from legalization could change what's considered ethical.
This is a period of exploring, trying new things, and inevitable making mistakes for the cannabis industry. But education is a vital part of getting the industry into the right place. And everything's got to start somewhere.
Reposted with permission from our media associate Modern Farmer.
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Wisdom the mōlī, or Laysan albatross, is the oldest wild bird known to science at the age of at least 70. She is also, as of February 1, a new mother.
<div id="dadb2" class="rm-shortcode" data-rm-shortcode-id="aa2ad8cb566c9b4b6d2df2693669f6f9"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1357796504740761602" data-partner="rebelmouse"><div style="margin:1em 0">🚨Cute baby alert! Wisdom's chick has hatched!!! 🐣😍 Wisdom, a mōlī (Laysan albatross) and world’s oldest known, ban… https://t.co/Nco050ztBA</div> — USFWS Pacific Region (@USFWS Pacific Region)<a href="https://twitter.com/USFWSPacific/statuses/1357796504740761602">1612558888.0</a></blockquote></div>
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Comparing rime ice and glaze ice shows how each changes the texture of the blade. Gao, Liu and Hu, 2021, CC BY-ND
Ice buildup changes air flow around the turbine blade, which can slow it down. The top photos show ice forming after 10 minutes at different temperatures in the Wind Research Tunnel. The lower measurements show airflow separation as ice accumulates. Icing Research Tunnel of Iowa State University, CC BY-ND
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theDOCK aims to innovate the Israeli maritime sector. Pexels<p>The UN hopes that new investments in ocean science and technology will help turn the tide for the oceans. As such, this year kicked off the <a href="https://www.oceandecade.org/" target="_blank" rel="noopener noreferrer">United Nations Decade of Ocean Science for Sustainable Development (2021-2030)</a> to galvanize massive support for the blue economy.</p><p>According to the World Bank, the blue economy is the "sustainable use of ocean resources for economic growth, improved livelihoods, and jobs while preserving the health of ocean ecosystem," <a href="https://www.sciencedirect.com/science/article/pii/S0160412019338255#b0245" target="_blank" rel="noopener noreferrer">Science Direct</a> reported. It represents this new sector for investments and innovations that work in tandem with the oceans rather than in exploitation of them.</p><p>As recently as Aug. 2020, <a href="https://www.reutersevents.com/sustainability/esg-investors-slow-make-waves-25tn-ocean-economy" target="_blank" rel="noopener noreferrer">Reuters</a> noted that ESG Investors, those looking to invest in opportunities that have a positive impact in environmental, social and governance (ESG) issues, have been interested in "blue finance" but slow to invest.</p><p>"It is a hugely under-invested economic opportunity that is crucial to the way we have to address living on one planet," Simon Dent, director of blue investments at Mirova Natural Capital, told Reuters.</p><p>Even with slow investment, the blue economy is still expected to expand at twice the rate of the mainstream economy by 2030, Reuters reported. It already contributes $2.5tn a year in economic output, the report noted.</p><p>Current, upward <a href="https://www.ecowatch.com/-innovation-blue-economy-2646147405.html" target="_self">shifts in blue economy investments are being driven by innovation</a>, a trend the UN hopes will continue globally for the benefit of all oceans and people.</p><p>In Israel, this push has successfully translated into investment in and innovation of global ports, shipping, logistics and offshore sectors. The "Startup Nation," as Israel is often called, has seen its maritime tech ecosystem grow "significantly" in recent years and expects that growth to "accelerate dramatically," <a href="https://itrade.gov.il/belgium-english/how-israel-is-becoming-a-port-of-call-for-maritime-innovation/" target="_blank" rel="noopener noreferrer">iTrade</a> reported.</p><p>Driving this wave of momentum has been rising Israeli venture capital hub <a href="https://www.thedockinnovation.com/" target="_blank" rel="noopener noreferrer">theDOCK</a>. Founded by Israeli Navy veterans in 2017, theDOCK works with early-stage companies in the maritime space to bring their solutions to market. The hub's pioneering efforts ignited Israel's maritime technology sector, and now, with their new fund, theDOCK is motivating these high-tech solutions to also address ESG criteria.</p><p>"While ESG has always been on theDOCK's agenda, this theme has become even more of a priority," Nir Gartzman, theDOCK's managing partner, told EcoWatch. "80 percent of the startups in our portfolio (for theDOCK's Navigator II fund) will have a primary or secondary contribution to environmental, social and governance (ESG) criteria."</p><p>In a company presentation, theDOCK called contribution to the ESG agenda a "hot discussion topic" for traditional players in the space and their boards, many of whom are looking to adopt new technologies with a positive impact on the planet. The focus is on reducing carbon emissions and protecting the environment, the presentation outlines. As such, theDOCK also explicitly screens candidate investments by ESG criteria as well.</p><p>Within the maritime space, environmental innovations could include measures like increased fuel and energy efficiency, better monitoring of potential pollution sources, improved waste and air emissions management and processing of marine debris/trash into reusable materials, theDOCK's presentation noted.</p>
theDOCK team includes (left to right) Michal Hendel-Sufa, Head of Alliances, Noa Schuman, CMO, Nir Gartzman, Co-Founder & Managing Partner, and Hannan Carmeli, Co-Founder & Managing Partner. Dudu Koren<p>theDOCK's own portfolio includes companies like Orca AI, which uses an intelligent collision avoidance system to reduce the probability of oil or fuel spills, AiDock, which eliminates the use of paper by automating the customs clearance process, and DockTech, which uses depth "crowdsourcing" data to map riverbeds in real-time and optimize cargo loading, thereby reducing trips and fuel usage while also avoiding groundings.</p><p>"Oceans are a big opportunity primarily because they are just that – big!" theDOCK's Chief Marketing Officer Noa Schuman summarized. "As such, the magnitude of their criticality to the global ecosystem, the magnitude of pollution risk and the steps needed to overcome those challenges – are all huge."</p><p>There is hope that this wave of interest and investment in environmentally-positive maritime technologies will accelerate the blue economy and ESG investing even further, in Israel and beyond.</p>
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