Quantcast

Businesses Unite for Swimmable, Fishable and Drinkable Water

California Coastkeeper Alliance and 12 local Waterkeeper organizations announced yesterday the launch of the Blue Business Council, a network of California businesses working to protect the state’s most valuable and threatened natural capital—its coast, ocean, bays, rivers and streams.

California's ocean economy is valued at more than $39 billion annually.

The Blue Business Council’s founding members are a diverse group of like-minded businesses spanning California from La Jolla to Humboldt. The founding Council members include, Patagonia, New Belgium Brewing, Clif Bar, REI, Pura Vida Bracelets, Santa Barbara Adventure Company, Channel Island Outfitters, Pro SUP Shop, Shelter Co., Humboldt Bay Oyster & Tourism, Hotel Healdsburg and h2hotel.

“As an outdoor business with our headquarters in coastal California for 40 years, we care deeply about protecting and cleaning-up our waterways to ensure that they are swimmable, fishable and drinkable," said Hans Cole, environmental campaigns and advocacy manager at Patagonia, Inc. "The Blue Business Council brings a strong new voice on this front, and we support California Coastkeeper Alliance’s efforts to engage this group of likeminded citizens and businesses in action and advocacy.”

California’s blue economy is a study of contrasts. California’s coast, bays and rivers power a $106 billion tourism industry and a $39 billion ocean economy. But half of California’s waterways are currently too polluted for swimming, fishing or drinking. The state’s coastal cities and counties spend $420 million annually cleaning up trash and marine debris, and poor water quality at Southern California beaches sickens one million swimmers every year.

California's economy relies heavily on our natural capital. Our continued economic success is dependent on the stewardship of these resources. Infographic

Credit: California Coastkeeper Alliance

Water is a renewable resource, but it is not inexhaustible,” said Sara Aminzadeh, executive director of California Coastkeeper Alliance. “California’s current drought underscores the need for decisive action and innovative policy reforms to protect our blue economy.”

Blue Business Council members recognized the importance of clean and plentiful water by taking the Clean Water Pledge. These companies are working to support policies and practices that address threats such as drought, trash and polluted runoff. California Coastkeeper Alliance and Blue Business Council members will celebrate Swimmable California Day on July 25, a day officially designated by the California Legislature in 2013 recognizing Californians’ rights to coastal areas, beaches, estuaries, rivers, streams and lakes that are clean and safe.

"New Belgium works to protect and restore the health of our watersheds and waterways because clean water is essential to great beer and our quality of life," said Jenn Vervier of New Belgium.

You Might Also Like

Burning River Fest Celebrates Vitality of Great Lakes Region

 

EcoWatch Daily Newsletter

Wesley Martinez Da Costa / EyeEm / Getty Images

By David R. Montgomery

Would it sound too good to be true if I was to say that there was a simple, profitable and underused agricultural method to help feed everybody, cool the planet, and revitalize rural America? I used to think so, until I started visiting farmers who are restoring fertility to their land, stashing a lot of carbon in their soil, and returning healthy profitability to family farms. Now I've come to see how restoring soil health would prove as good for farmers and rural economies as it would for the environment.

Read More Show Less
skaman306 / Moment / Getty Images

By Jillian Kubala, MS, RD

Radish (Raphanus sativus) is a cruciferous vegetable that originated in Asia and Europe (1Trusted Source).

Read More Show Less
Sponsored
Tinnakorn Jorruang / iStock / Getty Images

By Dan Nosowitz

The budding research on cannabidiol, or CBD, attracts a great deal of interest in the agricultural field.

Read More Show Less
Oksana Khodakovskaia / iStock / Getty Images

By Jillian Kubala, MS, RD

The loquat (Eriobotrya japonica) is a tree native to China that's prized for its sweet, citrus-like fruit.

Read More Show Less

The Centers for Disease Control (CDC) released new numbers that show vaping-related lung illnesses are continuing to grow across the country, as the number of fatalities has climbed to 33 and hospitalizations have reached 1,479 cases, according to a CDC update.

Read More Show Less
Sponsored
During the summer, the Arctic tundra is usually a thriving habitat for mammals such as the Arctic fox. Education Images / Universal Images Group via Getty Images

Reports of extreme snowfall in the Arctic might seem encouraging, given that the region is rapidly warming due to human-driven climate change. According to a new study, however, the snow could actually pose a major threat to the normal reproductive cycles of Arctic wildlife.

Read More Show Less
Vegan rice and garbanzo beans meals. Ella Olsson / Pexels

By Alina Petre, MS, RD (CA)

One common concern about vegan diets is whether they provide your body with all the vitamins and minerals it needs.

Many claim that a whole-food, plant-based diet easily meets all the daily nutrient requirements.

Read More Show Less
A fracking well looms over a residential area of Liberty, Colorado on Aug. 19. WildEarth Guardians / Flickr

A new multiyear study found that people living or working within 2,000 feet, or nearly half a mile, of a hydraulic fracturing (fracking) drill site may be at a heightened risk of exposure to benzene and other toxic chemicals, according to research released Thursday by the Colorado Department of Public Health and Environment (CDPHE)

Read More Show Less