Quantcast
Environmental News for a Healthier Planet and Life

Businesses Unite for Swimmable, Fishable and Drinkable Water

California Coastkeeper Alliance and 12 local Waterkeeper organizations announced yesterday the launch of the Blue Business Council, a network of California businesses working to protect the state’s most valuable and threatened natural capital—its coast, ocean, bays, rivers and streams.

California's ocean economy is valued at more than $39 billion annually.

The Blue Business Council’s founding members are a diverse group of like-minded businesses spanning California from La Jolla to Humboldt. The founding Council members include, Patagonia, New Belgium Brewing, Clif Bar, REI, Pura Vida Bracelets, Santa Barbara Adventure Company, Channel Island Outfitters, Pro SUP Shop, Shelter Co., Humboldt Bay Oyster & Tourism, Hotel Healdsburg and h2hotel.

“As an outdoor business with our headquarters in coastal California for 40 years, we care deeply about protecting and cleaning-up our waterways to ensure that they are swimmable, fishable and drinkable," said Hans Cole, environmental campaigns and advocacy manager at Patagonia, Inc. "The Blue Business Council brings a strong new voice on this front, and we support California Coastkeeper Alliance’s efforts to engage this group of likeminded citizens and businesses in action and advocacy.”

California’s blue economy is a study of contrasts. California’s coast, bays and rivers power a $106 billion tourism industry and a $39 billion ocean economy. But half of California’s waterways are currently too polluted for swimming, fishing or drinking. The state’s coastal cities and counties spend $420 million annually cleaning up trash and marine debris, and poor water quality at Southern California beaches sickens one million swimmers every year.

California's economy relies heavily on our natural capital. Our continued economic success is dependent on the stewardship of these resources. Infographic

Credit: California Coastkeeper Alliance

Water is a renewable resource, but it is not inexhaustible,” said Sara Aminzadeh, executive director of California Coastkeeper Alliance. “California’s current drought underscores the need for decisive action and innovative policy reforms to protect our blue economy.”

Blue Business Council members recognized the importance of clean and plentiful water by taking the Clean Water Pledge. These companies are working to support policies and practices that address threats such as drought, trash and polluted runoff. California Coastkeeper Alliance and Blue Business Council members will celebrate Swimmable California Day on July 25, a day officially designated by the California Legislature in 2013 recognizing Californians’ rights to coastal areas, beaches, estuaries, rivers, streams and lakes that are clean and safe.

"New Belgium works to protect and restore the health of our watersheds and waterways because clean water is essential to great beer and our quality of life," said Jenn Vervier of New Belgium.

You Might Also Like

Burning River Fest Celebrates Vitality of Great Lakes Region

 

EcoWatch Daily Newsletter

A view of a washed out road near Utuado, Puerto Rico, after a Coast Guard Air Station Borinquen MH-65 Dolphin helicopter crew dropped relief supplies to residents Tuesday, Oct. 3, 2017. The locals were stranded after Hurricane Maria by washed out roads and mudslides. U.S. Coast Guard photo by Petty Officer 3rd Class Eric D. Woodall / CC BY-NC-ND 2.0

By Coral Natalie Negrón Almodóvar

The Earth began to shake as Tamar Hernández drove to visit her mother in Yauco, Puerto Rico, on Dec. 28, 2019. She did not feel that first tremor — she felt only the ensuing aftershocks — but she worried because her mother had an ankle injury and could not walk. Then Hernández thought, "What if something worse is coming our way?"

Read More
Flooded battery park tunnel is seen after Hurricane Sandy in 2012. CC BY 2.0

President Trump has long touted the efficacy of walls, funneling billions of Defense Department dollars to build a wall on the southern border. However, when the U.S. Army Corps of Engineers (USACE) released a study that included plans for a sea wall to protect New Yorkers from sea-level rise and catastrophic storms like Hurricane Sandy, Trump mocked it as ineffective and unsightly.

Read More
Sponsored
A general view of fire damaged country in the The Greater Blue Mountains World Heritage Area near the town of Blackheath on Feb. 21, 2020 in Blackheath, Australia. Brook Mitchell / Getty Images

In a post-mortem of the Australian bushfires, which raged for five months, scientists have concluded that their intensity and duration far surpassed what climate models had predicted, according to a study published yesterday in Nature Climate Change.

Read More
Sea level rise causes water to spill over from the Lafayette River onto Llewellyn Ave in Norfolk, Virginia just after high tide on Aug. 5, 2017. This road floods often, even when there is no rain. Skyler Ballard / Chesapeake Bay Program

By Tim Radford

The Texan city of Houston is about to grow in unexpected ways, thanks to the rising tides. So will Dallas. Real estate agents in Atlanta, Georgia; Denver, Colorado; and Las Vegas, Nevada could expect to do roaring business.

Read More
Malala Yousafzai (left) and Greta Thunberg (right) met in Oxford University Tuesday. Wikimedia Commons / CC BY 2.0

What happens when a famous school striker meets a renowned campaigner for education rights?

Read More