Quantcast
Environmental News for a Healthier Planet and Life

Bridgestone's Annual Rethink Green Campaign Supports Protection of Vital Waterways

Business

Yesterday at River Rally, during the largest international gathering of water protection advocates in Pittsburgh, PA, Bridgestone presented River Network with a $25,000 gift in support of its ongoing work to protect and restore waterways throughout the U.S.

River Network has received support from Bridgestone since 2012, as part of the company’s Tires4ward program.

“The work that River Network is doing nationwide really encompasses Bridgestone’s One Team, One Planet approach toward ensuring a healthy environment for current and future generations,” said John Sheerin, retail environmental director at Bridgestone Retail Operations. “We are pleased to offer additional support for the important work they do to preserve our nation’s rivers and waterways.”

Bridgestone's support comes from its annual Rethink Green campaign. During the month of April, Bridgestone, the world’s largest tire and rubber manufacturer, encouraged consumers to use its Fuel Savings Calculator to calculate the average estimated savings they could receive by switching to the company’s energy and fuel-efficient Ecopia tire line. For every dollar saved on the online Fuel Savings Calculator in April, Bridgestone committed to donate ten cents, or up to $25,000, to River Network to continue its work helping locally-led watershed groups survive and grow, according to a company statement.

"We are so grateful for the ongoing support that Bridgestone provides our organization to empower local efforts," said Nicole Silk, president of River Network. "Bridgestone is an engaged leader in conservation." 

River Network has received support from Bridgestone since 2012, as part of the company’s Tires4ward program. This program was founded on the company’s vision to create a waste-free tire industry and works to assure that for every new tire Bridgestone sells in the U.S. is recovered and sent to a valuable new use. 

Tires4ward collects tires recovered in organized clean-up events of public spaces, watersheds, rivers and waterways at no charge. More than 300 community clean-ups have recycled more than 85,000 used tires that were recovered from streams, waterways and communities nationwide since the launch of the program in 2012.

"The Tires4ward cleanup program helps rivers across our country and supports our community to care of our most precious resource, water. Companies like Bridgestone demonstrate that we can have a profound impact when we work together," said Silk.

——–

YOU ALSO MIGHT LIKE

——–

EcoWatch Daily Newsletter

President Donald Trump speaks during a roundtable meeting with energy sector CEOs in the Cabinet Room of the White House April 3 in Washington, DC. Doug Mills-Pool / Getty Images

By Andrea Germanos

A coalition of climate organizations strongly criticized President Donald Trump's in-person Friday meeting with the chief executives of some of the biggest fossil fuel companies in the world, saying the industry that fueled climate disaster must not be allowed to profiteer from government giveaways by getting bailout funds or preferred treatment during the coronavirus pandemic.

Read More Show Less
Pexels

By SaVanna Shoemaker, MS, RDN, LD

An Important Note

No supplement, diet, or lifestyle modification — aside from social distancing and practicing proper hygiene ⁠— can protect you from developing COVID-19.

The strategies outlined below may boost your immune health, but they don't protect specifically against COVID-19.

Read More Show Less
Sponsored
Pexels

By Zak Smith

It is pretty amazing that in this moment when the COVID-19 outbreak has much of the country holed up in their homes binging Netflix, the most watched show in America over the last few weeks has been focused on wildlife trade — which scientists believe is the source of the COVID-19 pandemic. Make no mistake: Tiger King: Murder, Mayhem and Madness is about wildlife trade and other aspects of wildlife exploitation, just as surely as the appearance of Ebola, SARS, MERS, avian flu and probably COVID-19 in humans is a result of wildlife exploitation. As a conservationist, this is one of the things I've been thinking about while watching Tiger King. Here are five more:

Read More Show Less
Pexels

By Hector Chapa

With the coronavirus pandemic quickly spreading, U.S. health officials have changed their advice on face masks and now recommend people wear cloth masks in public areas where social distancing can be difficult, such as grocery stores.

But can these masks be effective?

Read More Show Less
Jörg Carstensen / picture alliance via Getty Images

By Carey Gillam

Bayer AG is reneging on negotiated settlements with several U.S. law firms representing thousands of plaintiffs who claim exposure to Monsanto's Roundup herbicides caused them to develop non-Hodgkin lymphoma, sources involved in the litigation said on Friday.

Read More Show Less