Report: 64% of Bottled Water Is Tap Water, Costs 2000x More
By Julia Conley
Bottled water companies have relied on predatory marketing practices and exorbitant lobbying efforts to sell Americans on the inaccurate belief that pre-packaged water is cleaner and safer than tap water—a notion that is costing U.S. households about $16 billion per year.
In a new report entitled "Take Back the Tap," Food & Water Watch explains that 64 percent of bottled water comes from municipal tap water sources—meaning that Americans are often unknowingly paying for water that would otherwise be free or nearly free.
A gallon of bottled water costs about $9.50—nearly 2,000 times the price of tap water for municipal taxpayers.
"When bottlers are not selling municipal water, they are pumping and selling common water resources that belong to the public, harming the environment, and depleting community water supplies," reads the study.
The bottled water industry has an enormous environmental footprint, using about four billion pounds of plastic for packaging in 2016—which required an energy input equal to at least 45 million barrels of oil.
Nestlé also depleted California's scarce water supplies during its recent historic drought, using up water that could have been used by nearly 2,200 households per year.
Though bottled water companies and lobbying groups for the industry like the International Bottled Water Association (IBWA) promote their products as healthier than tap water, the study finds that attempts by Americans to avoid pollutants by relying on bottled water are also misguided:
Most people also do not realize that the drinking water that they can get from their tap for a fraction of the price of bottled water actually comes with more safeguards than bottled water, since the federal government requires more rigorous safety monitoring of municipal tap water than it does of bottled water. Consumers can also buy a water filter to further clean their tap water.
Bottled water companies including Nestlé and Coca-Cola have succeeded in selling their products through predatory marketing tactics.
The industry frequently targets low-income groups, people of color, and immigrant communities—people who may have lacked or still lack access to safe water—for their marketing campaigns. In 2014, Nestlé spent upwards of $5 billion advertising its Pure Life brand, with $3.8 billion going to Spanish-language TV ads.
The IBWA and bottled water companies have worked tirelessly to make sure their products can easily reach consumers. The National Park Service banned bottled water in the nation's parks in 2011, successfully preventing about two million plastic bottles from entering the waste stream per year until the Trump administration reversed the ban in 2017—after years of increased lobbying expenditures by the industry.
The report urges the passage of the Water Affordability, Transparency, Equity, and Reliability (WATER) Act, which would dedicate federal funds to renovate the nation's public water infrastructure to ensure renewed public confidence in tap water, and avert a water affordability crisis.
"The WATER Act will simultaneously deliver water justice to the millions of people in the United States who lack access to safe water, while creating nearly a million jobs," according to the report.
Update on Nestlé: Michiganders Mobilize to Take Back Public Water https://t.co/IUIr2BD7Sd @foodandwater @foe_us… https://t.co/CaLTph3LmR— EcoWatch (@EcoWatch)1518709301.0
Reposted with permission from our media associate Common Dreams.
Note: Following the publication of this post, the International Bottled Water Association informed EcoWatch that they released a statement addressing Food & Water Watch's report.
By Brett Wilkins
While some mainstream environmental organizations welcomed Tuesday's introduction of the CLEAN Future Act in the House of Representatives, progressive green groups warned that the bill falls far short of what's needed to meaningfully tackle the climate crisis—an existential threat they say calls for bolder action like the Green New Deal.
<div id="25965" class="rm-shortcode" data-rm-shortcode-id="6116a1c2b1b913ad51c3ea576f2e196c"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1366827205427425289" data-partner="rebelmouse"><div style="margin:1em 0">BREAKING: Rep @FrankPallone just released his CLEAN Future Act — which he claims to be an ambitious bill to combat… https://t.co/M7nR0es196</div> — Friends of the Earth (Action) (@Friends of the Earth (Action))<a href="https://twitter.com/foe_us/statuses/1366827205427425289">1614711974.0</a></blockquote></div>
<div id="189f0" class="rm-shortcode" data-rm-shortcode-id="aa31bacec80d88b49730e8591de5d26d"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1366863402912657416" data-partner="rebelmouse"><div style="margin:1em 0">The CLEAN Future Act "fails to grasp the fundamental truth of fighting climate change: We must stop extracting and… https://t.co/yREn6Qx9tn</div> — Food & Water Watch (@Food & Water Watch)<a href="https://twitter.com/foodandwater/statuses/1366863402912657416">1614720605.0</a></blockquote></div>
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- Redwoods are the world's tallest trees.
- Now scientists have discovered they are even bigger than we thought.
- Using laser technology they map the 80-meter giants.
- Trees are a key plank in the fight against climate change.
They are among the largest trees in the world, descendants of forests where dinosaurs roamed.
Pixabay / Simi Luft<p><span>Until recently, measuring these trees meant scaling their 80 meter high trunks with a tape measure. Now, a team of scientists from University College London and the University of Maryland uses advanced laser scanning, to create 3D maps and calculate the total mass.</span></p><p>The results are striking: suggesting the trees <a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank" rel="noopener noreferrer">may be as much as 30% larger than earlier measurements suggested.</a> Part of that could be due to the additional trunks the Redwoods can grow as they age, <a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank" rel="noopener noreferrer">a process known as reiteration</a>.</p>
New 3D measurements of large redwood trees for biomass and structure. Nature / UCL<p>Measuring the trees more accurately is important because carbon capture will probably play a key role in the battle against climate change. Forest <a href="https://www.wri.org/blog/2020/09/carbon-sequestration-natural-forest-regrowth" target="_blank">growth could absorb billions of tons</a> of carbon dioxide from the atmosphere each year.</p><p>"The importance of big trees is widely-recognised in terms of carbon storage, demographics and impact on their surrounding ecosystems," the authors wrote<a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank"> in the journal Nature</a>. "Unfortunately the importance of big trees is in direct proportion to the difficulty of measuring them."</p><p>Redwoods are so long lived because of their ability to <a href="https://www.nature.com/articles/s41598-020-73733-6" target="_blank" rel="noopener noreferrer">cope with climate change, resist disease and even survive fire damage</a>, the scientists say. Almost a fifth of their volume may be bark, which helps protect them.</p>
Carbon Capture Champions<p><span>Earlier research by scientists at Humboldt University and the University of Washington found that </span><a href="https://www.sciencedirect.com/science/article/pii/S0378112716302584" target="_blank" rel="noopener noreferrer">Redwood forests store almost 2,600 tonnes of carbon per hectare</a><span>, their bark alone containing more carbon than any other neighboring species.</span></p><p>While the importance of trees in fighting climate change is widely accepted, not all species enjoy the same protection as California's coastal Redwoods. In 2019 the world lost the equivalent of <a href="https://www.worldwildlife.org/threats/deforestation-and-forest-degradation" target="_blank" rel="noopener noreferrer">30 soccer fields of forest cover every minute</a>, due to agricultural expansion, logging and fires, according to The Worldwide Fund for Nature (WWF).</p>
Pixabay<p>Although <a href="https://c402277.ssl.cf1.rackcdn.com/publications/1420/files/original/Deforestation_fronts_-_drivers_and_responses_in_a_changing_world_-_full_report_%281%29.pdf?1610810475" target="_blank" rel="noopener noreferrer">the rate of loss is reported to have slowed in recent years</a>, reforesting the world to help stem climate change is a massive task.</p><p><span>That's why the World Economic Forum launched the Trillion Trees Challenge (</span><a href="https://www.1t.org/" target="_blank" rel="noopener noreferrer">1t.org</a><span>) and is engaging organizations and individuals across the globe through its </span><a href="https://uplink.weforum.org/uplink/s/uplink-issue/a002o00000vOf09AAC/trillion-trees" target="_blank" rel="noopener noreferrer">Uplink innovation crowdsourcing platform</a><span> to support the project.</span></p><p>That's backed up by research led by ETH Zurich/Crowther Lab showing there's potential to restore tree coverage across 2.2 billion acres of degraded land.</p><p>"Forests are critical to the health of the planet," according to <a href="https://www.1t.org/" target="_blank" rel="noopener noreferrer">1t.org</a>. "They sequester carbon, regulate global temperatures and freshwater flows, recharge groundwater, anchor fertile soil and act as flood barriers."</p><p><em data-redactor-tag="em" data-verified="redactor">Reposted with permission from the </em><span><em data-redactor-tag="em" data-verified="redactor"><a href="https://www.weforum.org/agenda/2021/03/redwoods-store-more-co2-and-are-more-enormous-than-we-thought/" target="_blank">World Economic Forum</a>.</em></span></p>
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Kentucky is coping with historic flooding after a weekend of record-breaking rainfall, enduring water rescues, evacuations and emergency declarations.
<div id="0f31c" class="rm-shortcode" data-rm-shortcode-id="4290ab3e7ec4e142f8bce774bab39f03"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1366307788155219969" data-partner="rebelmouse"><div style="margin:1em 0">Just got back from my office... downtown Beattyville Kentucky is not a pretty sight. @KySportsRadio… https://t.co/6nXwyMKtRb</div> — Tom Jones (@Tom Jones)<a href="https://twitter.com/8atticus/statuses/1366307788155219969">1614588136.0</a></blockquote></div>
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Spring is coming. And soon, tree swallows will start building nests. But as the climate changes, the birds are nesting earlier in the spring.
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