Quantcast
Business

Big Business Steps Up to Help Solve California's Drought

By Kirsten James

Long before the California drought became a national crisis, multinational berry company Driscoll's knew it had to organize a solution to the water problem its grower partners were facing.

Groundwater was being over-pumped in its major California growing region in the Pajaro Valley, and as a result saltwater was seeping into farmers' wells from nearby Monterey Bay, threatening berry growers and other farmers in the valley.

Strawberry field in Pajaro Valley, California.

Finding another sourcing region was not an option for Driscoll's, even though the company represents community growers in 21 countries around the world.

“There's a very specific climate for strawberries," said Driscoll's then-CEO Miles Reiter at a drought forum last year. “… and none of the growing environments is quite as perfect as California. That means we need to fix the water situation."

And that's what Driscoll's set out to do. In 2010, it launched the Community Water Dialogue, a bold public/private partnership with local landowners, growers and the Resource Conservation District of Santa Cruz. The dialogue brought disparate and often competing factions together to forge collaborative efforts to solve the valley's water woes.

Driscoll's is one of a growing number of companies with large water footprints that are striving to be part of the solution in solving local and global water scarcity challenges. They're beginning to collaborate at the watershed level in their sourcing regions. They're enlisting their employees, supply chains and consumers in their conservation efforts, and they're even stepping into the policy arena to advocate resilient water solutions, such as through Ceres' Connect the Drops campaign in California.

Driscoll's water resources manager Emily Paddock and Watsonville berry grower John Eiskamp. Driscoll's has helped growers like Eiskamp access a wireless irrigation network that provides real time information on soil moisture and watering needs and has helped growers cut their water use 20-30% while improving berry quality.

Today, at a World Water Day Summit, the White House is recognizing Connect the Drops and its five newest members—Anheuser-Bush InBev, Annie's, Eileen Fisher, Kellogg Company and Xylem—for their contributions toward building a sustainable water future in California and beyond.

Like Driscoll's, Anheuser-Bush InBev, whose brands include Budweiser and Stella Artois, is collaborating with stakeholders in the communities where it operates. The beer giant has worked to improve its water efficiency and management, reducing its water usage rate by 23 percent from 2009 through 2015 in the U.S. resulting in water savings of more than 2.5 billion gallons.

Among its many water saving initiatives, it reuses its effluent, reclaimed water, in auxiliary operations to reduce needs from local sources in many breweries such as its Los Angeles brewery, and supplies its effluent to local communities at nearly 40 of its breweries globally for agricultural irrigation, watering public parks and soccer fields, street cleaning, fire-fighting and other community needs replacing the fresh water that would otherwise be used.

Other companies, like Levi Strauss & Co., are engaging their peers in water cutting initiatives. Today the iconic jeans brand is making its innovative Water<Less finishing techniques publicly available to spur water conservation across the apparel industry. The techniques reduce water use in garment finishing by up to 96 percent and have helped the company save more than one billion liters of water since 2011—or the equivalent to 10.56 million 10-minute showers.

Levi Strauss & Co. also engages it consumers in water conservation because its water footprint analyses show that of the nearly 3,800 liters of water used in the lifecycle of a pair of jeans, consumer care has the second-highest impact on consumption, after cotton. In order to help consumers better understand their environmental impact, LS&Co. created the “Are You Ready to Come Clean" quiz.

But are the collective actions and policy advocacy of these companies making a difference in California?

Steven Moore, a member of the California State Water Resources Control Board, thinks so. “Businesses have a unique bully pulpit to put pressure on policy makers," he said. "More and more we need that voice at the table as we contemplate sustainable water policy."

In 2014, for example when Driscoll's Reiter spoke out in favor of California's historic Sustainable Groundwater Management Act, it helped to break the logjam in the state to pass the critical bill.

Looking ahead, there are still a number of critical policies that California needs to put in place in order to right many years of unsustainable water use.

One such policy is removing perceived barriers created by Prop 218 to implementing tiered water pricing, a system for charging water guzzlers increasingly higher prices at higher volumes of water use. Tiered pricing can be very effective at incentivizing water conservation.

Another is AB 1755, which proposes to bring California closer to having good water data, and being able to act on it. The proposed legislation would create an online water data information system that could set the stage for a well-functioning water market in California.

And for California's critical groundwater reform to move forward, sustainability plans must be developed at the sub-basin level. Food companies that source from California's fertile agricultural lands can and should help to develop and implement those plans, following Driscoll's lead in the Pajaro Valley.

As increasingly more companies realize the critical role the can and must play in the effort to create a sustainable water future, I believe that we will make great strides. As General Mill's Ellen Silva put it, “We firmly believe that in order for Californian citizens, businesses, farmers and the ecosystem to thrive, we must all work together to manage the water supply sustainably."

Kirsten James oversees the California policy program at Ceres, a nonprofit sustainability advocacy organization. She directs Connect the Drops, a network of California businesses seeking smart policies and solutions to ensure a sustainable water future in California and is former science and policy director at the Santa Monica-based environmental group, Heal the Bay.

YOU MIGHT ALSO LIKE

Photo Ark: One Man's Journey to Save the World's Most Endangered Species

Eating Less Meat Could Save 5 Million Lives, Cut Carbon Emissions by 33%

Exclusive Interview: Pro Surfer Cyrus Sutton Develops Sunblock Safe for People and the Planet

Dramatic Images Show Worst Coral Bleaching Event to Ever Hit Most Pristine Part of Great Barrier Reef

Show Comments ()
Sponsored
The Dutch Weed Burger is made from three types of algae. The Dutch Weed Burger

How Marine Algae Could Help Feed the World

By William Moomaw and Asaf Tzachor

Our planet faces a growing food crisis. According to the United Nations, more than 800 million people are regularly undernourished. By 2050, an additional 2 to 3 billion new guests will join the planetary dinner table.

Meeting this challenge involves not only providing sufficient calories for every person, but also assuring a balanced diet that includes the protein and nutrients that are essential to good health. In a newly published study, we explain how marine microalgae could be a sustainable solution for solving global macro-hunger.

Keep reading... Show less
Animals
A Bureau of Land Management contractor's helicopter forces a wild horse into a trap during the recent roundup at the Salt Wells Creek. Steve Paige

Brutal Outlook for Healthy Wild Horses and Burros: BLM Calls for Shooting 90,000

On Thursday, the National Wild Horse and Burro Advisory Board recklessly voted to approve recommendations that call on the Bureau of Land Management to shoot tens of thousands of healthy wild horses and burros.

At its meeting in Grand Junction, Colorado, the advisory board recommended that BLM achieve its on-range population goal of 26,715 wild horses and burros while also phasing out the use of long-term holding facilities—both within three years.

Keep reading... Show less
Popular
www.youtube.com

‘Geostorm’ Movie and Climate Hacking: Are the Dangers Real?

By Jane A. Flegal and Andrew Maynard

Hollywood's latest disaster flick, "Geostorm," is premised on the idea that humans have figured out how to control the earth's climate. A powerful satellite-based technology allows users to fine-tune the weather, overcoming the ravages of climate change. Everyone, everywhere can quite literally "have a nice day," until—spoiler alert!—things do not go as planned.

Admittedly, the movie is a fantasy set in a deeply unrealistic near-future. But coming on the heels of one of the most extreme hurricane seasons in recent history, it's tempting to imagine a world where we could regulate the weather.

Keep reading... Show less
Popular
Area 1002 of the Arctic National Wildlife Refuge coastal plain. Wikimedia Commons

GOP-Controlled Senate Paves Way for Oil Drilling in Alaska's Arctic National Wildlife Refuge

The Senate Republicans' narrow passage of the 2018 budget plan on Thursday opened the door for oil and gas drilling in the Arctic National Wildlife Reserve (ANWR).

But Democratic lawmakers and environmental groups criticized the GOP for sneaking the "backdoor drilling provision" through the budget process. Past proposals to drill in the refuge have consistently failed.

Keep reading... Show less
Sponsored
Business
iStock

Corporate Fleets Making the Switch to Electric Vehicles

By Gina Coplon-Newfield and Sung-Jae Park

Recently, 10 major transnational corporations launched EV100, a new global initiative to slash emissions by increasing the number of corporate fleet electric vehicles (EV) on the road. EV100 companies, including Ikea, Unilever and HP, are committing to, by 2030, integrate EVs into their owned or leased fleets and install EV charging stations for customers and employees.

The full initial list of companies, many of which operate many thousands of fleet vehicles, includes: Baidu, Deutsche Post DHL Group, Heathrow Airport, HP Inc., IKEA Group, LeasePlan, METRO AG, PG&E, Unilever and Vattenfall. Vattenfall, the Swedish power company that serves most of Europe, intends to meet the campaign's commitments, and then some. "Replacing our whole 3,500 car fleet with EV in the coming five years, working with our customers to deploy charging infrastructure, and building northern Europe's biggest connected charging network, are three examples of actions we are taking to promote a sustainable and climate smarter living for customers and citizens," Magnus Hall, CEO of Vattenfall, said.

Keep reading... Show less
Climate
www.youtube.com

Losses From California Wildfires Top $1 Billion, Expected to Rise 'Dramatically'

Insured losses from fires in Northern California have topped $1 billion and are expected to rise "dramatically," state insurance officials announced Thursday.

Keep reading... Show less
Sponsored
Insights
Damage from Hurricane Maria. La Organización Boricuá de Agricultura Ecológica

Puerto Rico's Revival Depends on Empowering Small-Scale Farmers

Reporting by Saulo Araujo

Houses without roofs and trees without leaves is all the eyes could see in the week following the devastation that Hurricane Maria wrought. The Category 5 storm with 150+ miles per hour winds was the strongest to hit the island in over a century, leaving the entire population without water and power. Weeks later 3 million people are still without electricity.

Up in the mountains, small-scale farmers lost their crops, and their ability to feed their families was abruptly leveled. La Organización Boricuá de Agricultura Ecológica (Boricuá) a grassroots organization of more than 100 families made up of small-scale farmers, farmworkers and organizers across Puerto Rico and the islands of Vieques & Culebra, continues working to communicate with their members in rural areas and to assess the damages. Boricua has made great progress in the last three decades to organize and support farmers, facilitate farmer-to-farmer trainings, and build solidarity nationally and globally. They are helping to fuel agroecology on the island, bringing locally grown, nutritious food to their communities and to market.

Keep reading... Show less
Energy
The damaged oil platform in Lake Pontchartrain, LA after the Oct. 15 explosion. U.S. Coast Guard

Gulf Oil Spill Off Louisiana Coast Is 2x Bigger Than Original Estimate

LLOG Exploration Company, LLC drastically underestimated the amount of oil its fractured pipeline spilled into the Gulf of Mexico last week.

The oil and gas operator first estimated that it spewed about 340,000 gallons of oil. Now, according to a Coast Guard announcement, the company is now reporting a discharge of 672,000 gallons—about two times the initial estimate.

Keep reading... Show less
Sponsored

mail-copy

Get EcoWatch in your inbox