Beyoncé has been a health advocate for several years now. In 2011, she helped First Lady Michelle Obama with her Let’s Move initiative by creating a dance workout video, “Move Your Body.” In her music video, “7/11,” she sports a sweatshirt with the word ‘KALE’ on it. Now the singer has partnered with her trainer, Marco Borges, to launch a new vegan meal delivery service, 22 Days Nutrition.
Beyoncé and her husband Jay-Z took the 22 Days Nutrition Challenge in the winter of 2013, and since then, Beyoncé has incorporated more plant-based foods into her diet. The program’s philosophy is based on the concept that it takes 21 days to make or break a habit, and on the 22nd day you are well on your way to forming new habits.
They came up with the idea for the home delivery service because Borges’ friends, colleagues and clients all wanted to eat the delicious meals he prepared. His vegan meals are “naturally low in fat, sugar and salt and filled with flavor from whole foods such as vegetables, beans, grains, herbs and spices.” Borges and Beyoncé tout the home delivery program as a way to “take away all the guesswork and make it easy to adopt the plan.”
“I am so grateful that I took the challenge and credit Marco with leading by example,” said Beyoncé. “He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him.”
Borges said it’s not about getting everyone to go vegan. It’s about encouraging them to eat healthier foods that make them feel good and energized. “We all know the importance and value of eating plant-based foods but often times find ourselves trapped in a series of bad habits that sabotage optimum wellness,” said Borges. “The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods.”
The meals are completely plant-based, made with organic ingredients, non-GMO, gluten free, soy free and dairy free and are delivered once a week, according to the 22 Day Nutrition Challenge website. There are three plans to choose from: 1 Meal A Day-lunch or dinner, 2 Meals A Day-lunch and dinner or 3 Meals A Day-breakfast, lunch and dinner. Meals range from $9.76 to $16.50 per meal and can be ordered here.
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