Why an Organic Mattress? An Avocado (Eco)Review
Increased consumer interest in sustainability has largely driven the expansion of new organic product lines. It's this combination of consumer consciousness and evolved eco-friendly products that has people searching for the best organic mattress.
But there are many brands in this space. We wanted to take a closer look at the Avocado mattress and explore what makes it such a popular pick in the eco-market.
What should I look for when buying an organic mattress?
Whether it's an Avocado mattress or another product from a reputable manufacturer, there are a few things to consider before making a purchase.
The first thing to know is that accreditation gets a little fuzzy.
The reality is that not all mattresses claiming to be "natural" or even "organic" will qualify for an official organic label from the United States Department of Agriculture (USDA).
In order to do so, mattresses must be made up of 95% certified organic materials.
In addition, no harmful chemicals can be used in the processing or production of the mattress, which is considered a complex finished textile product.
As you research, you may find that some mattress manufacturers will call their products "organic" because they use a smattering of organic products—but not enough to carry the USDA seal, a practice that's known as "greenwashing."
To find a mattress that has been certified organic, you'll want to look for accreditations like GOTS (Global Organic Textile Standard).
You can also look for the GOLS (Global Organic Latex Standard) logo.
These two standards help to uphold the 95% organic rule.
Once you're squared away with certifications, the rest of the buying process is similar to purchasing a traditional mattress.
First, you'll want to find one that satisfies your desired level of comfort.
As a rule, many organic mattresses tend to be a bit stiffer, so testing its firmness—either before purchase or during a trial period after you get it home—is in your best interest.
Lastly, as with most purchases—especially in the organic space—cost is a factor. A goal of bringing home the best eco-friendly mattress money can buy can price some consumers out of the organic market entirely.
What makes Avocado the most popular organic mattress?
There are two groups that most people will turn to while researching a product: Expert reviewers and fellow consumers. When it comes to picking the best organic mattress, both the pundits and verified customers agree that an Avocado mattress is at or near the top of the list.
U.S. News & World Report recently gave Avocado the nod in the categories of best mattress, best for back pain, best for stomach sleepers, best firm mattress and best hybrid mattress, citing its ability to provide a more restful night's sleep.
Avocado mattresses were also named best healthy mattress and best organic mattress in Health.com's Healthy Home Awards, best mattress in a box for the environmentally conscious by Shape magazine and best organic mattress by Good Housekeeping.
The brand has also received a certificate of endorsement from the American Chiropractic Association, been consistently lauded by Consumer Reports and touts more than 18,000 5-star reviews from real Avocado mattress customers.
Peeling the curtain back on the company's operations and mission, it's easy to see why so many people consider Avocado to be the best organic mattress.
The brand's products are American-made, designed in Hoboken, New Jersey, and manufactured by hand in Los Angeles.
Its factories are powered by renewable energy, and Avocado ethically harvests wool for products from sheep that it raises while also producing its own natural latex.
It's because of that commitment to sustainability and eco-friendly practices that the Avocado mattress became the first in the world to achieve net-zero carbon emissions. And earlier this year, the company announced that it now offsets more carbon than it generates.
It's also important to mention that Avocado is certified organic by the USDA.
With a goal of not only providing superior products that promote healthy sleep, Avocado also believes in the power of sustainability and social responsibility—a belief it backs up by donating 1% of all revenues to environmental nonprofits
Each product featured here has been independently selected by the writer. If you make a purchase using the links included, we may earn commission.
- GOLS organic certified latex
- GOTS organic certified cotton
- 1,000+ pocketed support coils
- No polyurethane foams, polyester, or toxic fire retardants
- Replaces all cotton with wool
- Vegan certified
- Certified organic and natural materials
- Natural alpaca and GOTS organic certified wool and cotton
- Soft, plush feel that's more "luxurious" than most common products
- Elastic straps to hold it in place
- GOLS organic certified latex and GOTS organic certified kapok
- Organic jersey cotton liner that's machine washable
- GOTS organic certified quilted cotton cover
- GREENGUARD Gold certified, vegan, and handmade in Los Angeles
- GOTS organic certified Indian Suvin Cotton
- 1,000 thread count per inch weave
- Sateen finish
Beyond just its top-selling mattress, Avocado manufacturers ancillary bedroom products like bed frames, dressers and end tables.
Do I pay more for an organic mattress?
Like any consumer good, organic mattresses come in a variety of price points based on size, comfort level, materials used and amenities. However, generally speaking, you will pay more for an eco-friendly mattress than you might for a traditional mattress.
What am I paying for with an organic mattress?
Perhaps the biggest reason why someone would purchase an organic mattress is because of its sustainability.
According to a survey covered in Forbes, more than three-quarters of all participants said they wanted to learn more about sustainable lifestyles. And for at least some of those people, supporting the environment meant altering their habits of consumption.
Further, statistics show a substantial cross-section of consumers across various age ranges who are even willing to pay more for eco-friendly products and services.
One of the reasons why someone might be willing to pay more to purchase the best organic mattress is for their own safety.
Products treated with harsh or toxic chemicals can contaminate the air we breathe, a particularly troubling hazard considering we spend about one-third of our lives in bed. To make matters worse, the United States Environmental Protection Agency (EPA) says that indoor air can be as much as five times more polluted than outdoor air.
There's also the durability factor of a certified organic mattress, writes SleepFoundation.org. Compared to an organic mattress, there could be several years difference in how long a traditional mattress lasts before wear and tear or loss of support forces a replacement purchase. And because an organic mattress has high-quality materials that maintain its support and shape, you're likely to report better sleep patterns for longer.
Final Thoughts on Avocado
If your quest to find the best organic mattress has led you to Avocado, it's a good place to start. The brand has a verifiable commitment to sustainability, uses natural and non-toxic materials, and even donates a share of its revenues to nonprofits with a similar mission and vision.
Whatever direction you go in for your next purchase, we encourage you to think about how your purchases impact the world. Small choices over time add up, and we can all shop a little smarter.
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