Quantcast
Climate

Angry Birds Takes on Climate Change

Could a few really upset birds get people all over the world to fight the cruel effects of our ever-warming planet? Could they ignite a groundswell of support, from the bottom up, to convince world leaders to commit to tackling climate change?

That’s what Rovio, the creators of Angry Birds, Earth Day Network, and we at Connect4Climate are hoping.  To encourage a binding climate agreement at the United Nations meeting in Paris this December, Rovio is doing their part, by creating Angry Birds: Champions for Earth, a special tournament on Angry Bird Friends, a mobile game in the Angry Bird series that you can play as a free Mobile App and on Facebook.

In Champions for Earth, participants play in the tournament with specially created Angry Bird avatars in their likeness. The game is themed around climate change, and players encounter facts about the climate and learn what they can do to take action.

Put on your angry face, and join Don Cheadle, Matt Damon, Danny DeVito, Christiana Figueres, Anil Kapoor, Sonam Kapoor, Ian Somerhalder and Korean pop group VIXX for a special Angry Birds Friends tournament to help protect our environment!

We at Connect4Climate try to motivate people to take on the world’s number one threat by connecting to people where they live, which is why we’re honored to support Champions for Earth. Incorporating climate change messages into the most popular video game ever is an ideal example of how to really communicate climate change messages.

In the original, highly-addictive, Angry Birds game, the heroes are birds, who are angry at pigs for stealing their eggs. While comical, the underlying theme of the game is about a commitment to justice and protection of the innocent. These messages, in fact, transfer easily to climate change messages. In Champions of Earth, players translate protecting eggs to protecting the earth.

Will Champions of Earth reach many people? With a record-breaking 3 billion downloads, Angry Birds is the most downloaded game ever. In some countries, the game has been downloaded more times than the size of the population. We now spend 3 billion hours a week playing online games, and close to 100 percent of teenagers under 18 years old play games regularly. By age 21, a person will have spent 10,000 hours playing on-line games, close to the same number of hours they have spent in classroom education. Now there’s a captive audience! We’re betting Champions of Earth will hit big.

Rovio is hoping that the game will ignite a powerful call to action and is hosting a seven-day tournament this week during the UN Environment Week when world leaders are chugging through details to announce goals around climate change.

We believe that this game, Champions of Earth, has the potential to be the game-changer, the point at which a critical mass of concerned global citizens together turn toward solutions to calm our ever warming earth, and finally—finally—provide the force to get our global leaders to act.

As Sonam Kapoor, a Connect4Climate Global Leader, puts it: Climate change affects us “in every country, and it makes us very angry.” It’s time to put on our angry faces and call for climate action.

Spread the word! You can tweet: These celebrity birds are #angryaboutclimatechange & want to plant 1B trees: @EarthDayNetwork @AngryBirds @Connect4Climate.

Show Comments ()

EcoWatch Daily Newsletter

Sponsored
Insights/Opinion
Pexels

Tackling Climate Change Requires Healing the Divide

Canadian climate change opinion is polarized, and research shows the divide is widening. The greatest predictor of people's outlook is political affiliation. This means people's climate change perceptions are being increasingly driven by divisive political agendas rather than science and concern for our collective welfare.

Keep reading... Show less
Popular
Westend61 / Getty Images

EcoWatch Gratitude Photo Contest: Submit Now!

EcoWatch is pleased to announce its first photo contest! Show us what in nature you are most thankful for this Thanksgiving. Whether you have a love for oceans, animals, or parks, we want to see your best photos that capture what you love about this planet.

Keep reading... Show less
Food
Pexels

10 Chefs Bringing Forgotten Grains Back to Life

Millets are a staple crop for tens of millions of people throughout Asia and Africa. Known as Smart Food, millets are gluten-free, and an excellent source of protein, calcium, iron, zinc and dietary fiber. They can also be a better choice for farmers and the planet, requiring 30 percent less water than maize, 70 percent less water than rice, and can be grown with fewer expensive inputs, demanding little or no fertilizers and pesticides.

Keep reading... Show less
Adventure
Háifoss waterfall is situated near the volcano Hekla in the south of Iceland. FEBRUARY / Getty Images

The Essential Guide to Eco-Friendly Travel

By Meredith Rosenberg

Between gas-guzzling flights, high-pollution cruise ships and energy-consuming hotels, travel takes a huge toll on the environment. Whether for business or vacation, for many people it's not realistic to simply stop traveling. So what's the solution? There are actually numerous ways to become more eco-conscious while traveling, which can be implemented with these expert tips.

Keep reading... Show less
Sponsored
Animals
Freder / E+ / Getty Images

Surprising Study: Orangutans Are Only Non-Human Primates Who Can 'Talk' About the Past

We already know that orangutans are some of the smartest land animals on Earth. Now, researchers have found evidence that these amazing apes can communicate about past events—the first time this trait has been observed in a non-human primate.

A new study published in the journal Science Advances revealed that when wild Sumatran orangutan mothers spotted a predator, they suppressed their alarm calls to others until the threat was no longer there.

Keep reading... Show less
Health
Suicide rates are highest for males in construction and extraction; females in arts, design, entertainment, sports and media, the CDC found. Michelllaurence / Flickr / CC BY 2.0

CDC: Suicide Rate Among U.S. Workers Increasing

From 2000 to 2016, the suicide rate among American workers has increased 34 percent, up 12.9 per 100,000 working persons to 17.3, according to a worrisome new study from the Centers for Disease Control and Prevention (CDC).

Workers with the highest suicide rates have construction, mining and drilling jobs, the U.S. health officials reported Thursday.

Keep reading... Show less
Sponsored
Energy
PG&E received a maximum sentence for the 2010 San Bruno natural gas pipeline explosion. Wikimedia Commons / CC BY-SA 3.0

Report: 90% of Pipeline Blasts Draw No Financial Penalties

A striking report has revealed that 90 percent of the 137 interstate pipeline fires or explosions since 2010 have drawn no financial penalties for the companies responsible.

The article from E&E News reporter Mike Soraghan underscores the federal Pipelines and Hazardous Materials Safety Administration's (PHMSA) weak authority over the fossil fuel industry for these disasters.

Keep reading... Show less
Politics
Nevada Test and Training Range. U.S. Air Force / Airman 1st Class Kevin Tanenbaum

U.S. Navy Proposes Massive Land Grab to Test Bombs

Friday the U.S. Navy released details of a plan to seize more than 600,000 acres of public land in central Nevada to expand a bombing range. The land under threat includes rich habitat for mule deer, important desert springs and nesting sites for raptors like golden eagles.

Keep reading... Show less
Sponsored

mail-copy

The best of EcoWatch, right in your inbox. Sign up for our email newsletter!