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1,000+ American Brewers Brew Special Beer to Raise Funds for Camp Fire Recovery
The devastating Camp Fire was the deadliest and most destructive wildfire in California history, killing at least 88, with 196 still missing, according to the most recent figures reported by USA Today Thursday.
And life isn't getting any easier for the survivors. Heavy downpours Thursday damaged the tents and possessions and threatened the health of more than 100 evacuees camping out in the area, The Huffington Post reported.
Now, it looks like help is on the way from an unlikely source: America's beer industry. More than 1,000 breweries have signed on to brew a special beer to raise funds for the survivors of the fire, which burned more than 153,000 acres, CNN reported Friday.
The Resilience Butte County Proud IPA is the creation of the Sierra Nevada Brewing Company. The company is based in Chico, west of the town of Paradise that was destroyed in the early days of the fire. Flames got so close that the company actually had to close its Chico brewery for a few days in mid November.
The company quickly moved to give back to its community, establishing a Camp Fire Relief Fund Nov. 13 seeded with an initial $100,000 from the brewery.
"We appreciate the tremendous amount of support and compassion shown from folks around the world. With the brave men and women risking their lives fighting this fire and the outpouring of support from communities near and far, we know we are on a path to healing and rebuilding," Sierra-Nevada founding family Ken, Sierra and Brian Grossman wrote in a Facebook message announcing the fund.
The brewery then moved from a local to a national fundraising effort with the creation of its Resilience IPA, which it began brewing on Giving Tuesday, inviting Butte County Sheriff Kory Honea to help out.
The company invited breweries around the country to participate, and the response has been enthusiastic so far. Within two days, more than a thousand breweries answered the call, sharing their support on social media.
"Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community's future," founder Ken Grossman said in a statement reported by CNN.
Brewers aim to have the beer available for sale by Dec. 17. One-hundred percent of proceeds will be donated to Camp Fire relief efforts.
"We are working with malt, hop and yeast suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales to the fund, as well," Sierra Nevada said in a post reported by CNN.
EcoWatch Daily Newsletter
At EcoWatch, our team knows that changing personal habits and taking actions that contribute to a better planet is an ongoing journey. Earth Day, happening on April 22, is a great reminder for all of us to learn more about the environmental costs of our behaviors like food waste or fast fashion.
To offer readers some inspiration this Earth Day, our team rounded up their top picks for films to watch. So, sit back and take in one of these documentary films this Earth Day. Maybe it will spark a small change you can make in your own life.
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