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Adidas Sold a Million Shoes Made of Ocean Plastic

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Adidas sold a million pairs of shoes made from ocean plastic last year, according to CEO Kasper Rorsted.

In 2015, the German sportswear giant partnered with Parley for the Oceans, an environmental initiative addressing major threats to the world's oceans, to develop products made from recycled marine plastic. After much anticipation, they introduced three versions of the UltraBoost shoe last year.


"We last year sold 1 million shoes made out of ocean plastic," Rorsted told CNBC on Wednesday.

Each pair uses an average of 11 plastic bottles and incorporates recycled plastic into the laces, heel webbing, heel lining and sock liner covers.

In 2016, the company pledged to phase out plastic bags in its 2,900 retail stores around the world, saving 70 million plastic shopping bags by switching to paper bags in its stores.

In another sign that Adidas is ramping up its commitment to sustainability, attendees at the SXSW conference in Houston this week heard Eric Liedtke, the head of Global Brands, saying that Adidas wants to produce all of its products—from footwear to apparel—out of recycled plastic from the ocean by 2024.

Eat Just's cell-based chicken nugget is now served at Singapore restaurant 1880. Eat Just, Inc.

At a time of impending global food scarcity, cell-based meats and seafood have been heralded as the future of food.

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New Zealand sea lions are an endangered species and one of the rarest species of sea lions in the world. Art Wolfe / Photodisc / Getty Images

One city in New Zealand knows what its priorities are.

Dunedin, the second largest city on New Zealand's South Island, has closed a popular road to protect a mother sea lion and her pup, The Guardian reported.

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Wildfires within the Arctic Circle in Alaska on June 4, 2020. Contains modified Copernicus Sentinel data processed by Pierre Markuse. CC BY 2.0

By Jeff Masters, Ph.D.

Earth had its second-warmest year on record in 2020, just 0.02 degrees Celsius (0.04°F) behind the record set in 2016, and 0.98 degrees Celsius (1.76°F) above the 20th-century average, NOAA reported January 14.

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In December of 1924, the heads of all the major lightbulb manufacturers across the world met in Geneva to concoct a sinister plan. Their talks outlined limits on how long all of their lightbulbs would last. The idea is that if their bulbs failed quickly customers would have to buy more of their product. In this video, we're going to unpack this idea of purposefully creating inferior products to drive sales, a symptom of late-stage capitalism that has since been coined planned obsolescence. And as we'll see, this obsolescence can have drastic consequences on our wallets, waste streams, and even our climate.

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