Adidas Sold a Million Shoes Made of Ocean Plastic
In 2015, the German sportswear giant partnered with Parley for the Oceans, an environmental initiative addressing major threats to the world's oceans, to develop products made from recycled marine plastic. After much anticipation, they introduced three versions of the UltraBoost shoe last year.
"We last year sold 1 million shoes made out of ocean plastic," Rorsted told CNBC on Wednesday.
Each pair uses an average of 11 plastic bottles and incorporates recycled plastic into the laces, heel webbing, heel lining and sock liner covers.
In 2016, the company pledged to phase out plastic bags in its 2,900 retail stores around the world, saving 70 million plastic shopping bags by switching to paper bags in its stores.
In another sign that Adidas is ramping up its commitment to sustainability, attendees at the SXSW conference in Houston this week heard Eric Liedtke, the head of Global Brands, saying that Adidas wants to produce all of its products—from footwear to apparel—out of recycled plastic from the ocean by 2024.
"Adidas moonshot is to genuinely only use ocean plastics for our products by 2024..." @LiedtkeEric "People don't bu… https://t.co/hKkmgk1PVl— Monty Hamilton (@Monty Hamilton)1520894051.0
- Most Meat Will Be Plant-Based or Lab-Grown in 20 Years, Analysts ... ›
- Lab-Grown Meat Debate Overlooks Cows' Range of Use Worldwide ... ›
- Will Plant-Based Meat Become the New Fast Food? - EcoWatch ›
EcoWatch Daily Newsletter
One city in New Zealand knows what its priorities are.
Dunedin, the second largest city on New Zealand's South Island, has closed a popular road to protect a mother sea lion and her pup, The Guardian reported.
piyaset / iStock / Getty Images Plus
- No Country Is Protecting Children's Health, Major Study Finds ... ›
- 'Every Child Born Today Will Be Profoundly Affected by Climate ... ›
By Jeff Masters, Ph.D.
Earth had its second-warmest year on record in 2020, just 0.02 degrees Celsius (0.04°F) behind the record set in 2016, and 0.98 degrees Celsius (1.76°F) above the 20th-century average, NOAA reported January 14.
Figure 1. Departure of temperature from average for 2020, the second-warmest year the globe has seen since record-keeping began in 1880, according to NOAA. Record-high annual temperatures over land and ocean surfaces were measured across parts of Europe, Asia, southern North America, South America, and across parts of the Atlantic, Indian, and Pacific oceans. No land or ocean areas were record cold for the year. NOAA National Centers for Environmental Information
Figure 2. Total ocean heat content (OHC) in the top 2000 meters from 1958-2020. Cheng et al., Upper Ocean Temperatures Hit Record High in 2020, Advances in Atmospheric Sciences
Figure 3. Departure of sea surface temperature from average in the benchmark Niño 3.4 region of the eastern tropical Pacific (5°N-5°S, 170°W-120°W). Sea surface temperature were approximately one degree Celsius below average over the past month, characteristic of moderate La Niña conditions. Tropical Tidbits
- NASA and NOAA: Last Decade Was the Hottest on Record - EcoWatch ›
- Earth Just Had Its Hottest September Ever Recorded, NOAA Says ... ›
In December of 1924, the heads of all the major lightbulb manufacturers across the world met in Geneva to concoct a sinister plan. Their talks outlined limits on how long all of their lightbulbs would last. The idea is that if their bulbs failed quickly customers would have to buy more of their product. In this video, we're going to unpack this idea of purposefully creating inferior products to drive sales, a symptom of late-stage capitalism that has since been coined planned obsolescence. And as we'll see, this obsolescence can have drastic consequences on our wallets, waste streams, and even our climate.
- Consumer Society No Longer Serves Our Needs - EcoWatch ›
- Electronic Waste: New EU Rules Target Throwaway Culture ... ›