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ACTION: Since When Is Cancer 'Free and Gentle'?

Women's Voices for the Earth

With a name like “Tide Free & Gentle®,” I trust this detergent to be safe. But it turns out that this popular product is hiding a nasty secret.

Test results in our recent report, Dirty Secrets, revealed high levels of a cancer-causing chemical called 1,4-dioxane hiding out in Tide Free & Gentle®.

What’s most appalling is that Tide Free & Gentle® is marketed to moms as a healthier choice for their children’s laundry. Yet, infants and children are more vulnerable to chemical exposures because their immune, neurological, and hormone systems are still developing.

The Tide website says, "Safety: The Most Important Ingredient in Tide®." If that’s true, then 1,4-dioxane should never have been in the product in the first place.

Join us in demanding that Procter & Gamble (makers of Tide) strip this harmful cancer-causing chemical out of Tide Free & Gentle®.

Want to raise your voice all month? Visit our Since When is Cancer Free & Gentle? page to learn more, starting Feb. 9 with a Twitter party called Women’s Economic Power vs. Toxic Cleaners at 12:00 noon PST #safelaundry.

Find more information for events all month below:

Twitter Party
Women’s Economic Power vs. Toxic Cleaners
Thursday, Feb. 9 at 12:00 noon PST/3:00 EST #safelaundry
Click here to join the party!

Find out how women have changed the face of the cleaning product industry in a mere few years. Now we’re focusing our economic power on Tide Free & Gentle®–bring it on, Tide.

Follow Women’s Voices for the Earth (@women4earth), Healthy Child Healthy World (@Healthy_Child), and MomsRising (@momsrising).

Facebook Chat
Cleaning the Toxins Out of Your Laundry
Thursday, Feb. 16 at 12:00 noon PST/3:00 EST
MomsRising Facebook wall


You’ll never guess what toxic chemicals are hiding in your laundry detergent and dryer sheets (one surprising culprit—Tide Free & Gentle®). Join us to find out, get non-toxic tips, and take action.

Member/Activist Call
Women’s Health & Cleaning Products—Raising Your Voice

Thursday, Feb. 23 5:30 PST/8:30 EST

What do cleaning products have to do with women’s health? And what can you do about it? Get the low-down on our latest report, Dirty Secrets: What’s Hiding in Your Cleaning Products? and learn how to get involved in our Since When is Cancer “Free & Gentle” campaign against Tide.

For more information, click here.

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