50 Reasons We Should Fear the Worst from Fukushima
[This is the first in a two part series]
Fukushima's missing melted cores and radioactive gushers continue to fester in secret.
Japan's harsh dictatorial censorship has been matched by a global corporate media blackout aimed—successfully—at keeping Fukushima out of the public eye.
But that doesn't keep the actual radiation out of our ecosystem, our markets ... or our bodies.
Speculation on the ultimate impact ranges from the utterly harmless to the intensely apocalyptic .
But the basic reality is simple: for seven decades, government Bomb factories and privately-owned reactors have spewed massive quantities of unmonitored radiation into the biosphere.
The impacts of these emissions on human and ecological health are unknown primarily because the nuclear industry has resolutely refused to study them.
Indeed, the official presumption has always been that showing proof of damage from nuclear Bomb tests and commercial reactors falls to the victims, not the perpetrators.
And that in any case, the industry will be held virtually harmless.
This “see no evil, pay no damages" mindset dates from the Bombing of Hiroshima to Fukushima to the disaster coming next ... which could be happening as you read this.
Here are 50 preliminary reasons why this radioactive legacy demands we prepare for the worst for our oceans, our planet, our economy ... ourselves.
1. At Hiroshima and Nagasaki (1945), the U.S. military initially denied that there was any radioactive fallout, or that it could do any damage. Despite an absence of meaningful data, the victims (including a group of U.S. prisoners of war) and their supporters were officially “discredited" and scorned.
2. Likewise, when Nobel-winners Linus Pauling and Andre Sakharov correctly warned of a massive global death toll from atmospheric Bomb testing, they were dismissed with official contempt ... until they won in the court of public opinion.
3. During and after the Bomb Tests (1946-63), downwinders in the South Pacific and American west, along with thousands of U.S. “atomic vets," were told their radiation-induced health problems were imaginary ... until they proved utterly irrefutable.
4. When British Dr. Alice Stewart proved (1956) that even tiny x-ray doses to pregnant mothers could double childhood leukemia rates, she was assaulted with 30 years of heavily funded abuse from the nuclear and medical establishments.
5. But Stewart's findings proved tragically accurate, and helped set in stone the medical health physics consensus that there is no “safe dose" of radiation ... and that pregnant women should not be x-rayed, or exposed to equivalent radiation.
6. More than 400 commercial power reactors have been injected into our ecosphere with no meaningful data to measure their potential health and environmental impacts, and no systematic global data base has been established or maintained.
7. “Acceptable dose" standards for commercial reactors were conjured from faulty A-Bomb studies begun five years after Hiroshima, and at Fukushima and elsewhere have been continually made more lax to save the industry money.
8. Bomb/reactor fallout delivers alpha and beta particle emitters that enter the body and do long-term damage, but which industry backers often wrongly equate with less lethal external gamma/x-ray doses from flying in airplanes or living in Denver.
9. By refusing to compile long-term emission assessments, the industry systematically hides health impacts at Three Mile Island (TMI), Chernobyl, Fukushima, etc., forcing victims to rely on isolated independent studies which it automatically deems “discredited."
10. Human health damage has been amply suffered in radium watch dial painting, Bomb production, uranium mining/milling/enrichment, waste management and other radioactive work, despite decades of relentless industry denial.
11. When Dr. Ernest Sternglass, who had worked with Albert Einstein, warned that reactor emissions were harming people, thousands of copies of his Low-Level Radiation (1971) mysteriously disappeared from their primary warehouse.
12. When the Atomic Energy Commission's (AEC) Chief Medical Officer, Dr. John Gofman, urged that reactor dose levels be lowered by 90 percent, he was forced out of the AEC and publicly attacked, despite his status a founder of the industry.
13. A member of the Manhattan Project, and a medical doctor responsible for pioneer research into LDL cholesterol, Gofman later called the reactor industry an instrument of “premeditated mass murder."
14. Stack monitors and other monitoring devices failed at Three Mile Island (1979) making it impossible to know how much radiation escaped, where it went or who it impacted and how.
15. But some 2,400 TMI downwind victims and their families were denied a class action jury trial by a federal judge who said “not enough radiation" was released to harm them, though she could not say how much that was or where it went.
16. During TMI's meltdown, industry advertising equated the fallout with a single chest x-ray to everyone downwind, ignoring the fact that such doses could double leukemia rates among children born to involuntarily irradiated mothers.
17. Widespread death and damage downwind from TMI have been confirmed by Dr. Stephen Wing, Jane Lee and Mary Osbourne, Sister Rosalie Bertell, Dr. Sternglass, Jay Gould, Joe Mangano and others, along with hundreds of anecdotal reports.
18. Radioactive harm to farm and wild animals downwind from TMI has been confirmed by the Baltimore News-American and Pennsylvania Department of Agriculture.
19. TMI's owner quietly paid out at least $15 million in damages in exchange for gag orders from the affected families, including at least one case involving a child born with Down's Syndrome.
20. Chernobyl's explosion became public knowledge only when massive emissions came down on a Swedish reactor hundreds of miles away, meaning that—as at TMI and Fukushima—no one knows precisely how much escaped or where it went.
21. Fukushima's on-going fallout is already far in excess of that from Chernobyl, which was far in excess of that from Three Mile Island.
22. Soon after Chernobyl blew up (1986), Dr. Gofman predicted its fallout would kill at least 400,000 people worldwide.
23. Three Russian scientists who compiled more than 5,000 studies concluded in 2005 that Chernobyl had already killed nearly a million people worldwide.
24. Children born in downwind Ukraine and Belarus still suffer a massive toll of mutation and illness, as confirmed by a wide range of governmental, scientific and humanitarian organizations.
25. Key low-ball Chernobyl death estimates come from the World Health Organization, whose numbers are overseen by International Atomic Energy Agency, a United Nations organization chartered to promote the nuclear industry.
26. After 28 years, the reactor industry has still not succeeded in installing a final sarcophagus over the exploded Chernobyl Unit 4, though billions of dollars have been invested.
27. When Fukushima Units 1-4 began to explode, President Obama assured us all the fallout would not come here, and would harm no one, despite having no evidence for either assertion.
28. Since President Obama did that, the U.S. has established no integrated system to monitor Fukushima's fallout, nor an epidemiological data base to track its health impacts ... but it did stop checking radiation levels in Pacific seafood.
29. Early reports of thyroid abnormalities among children downwind from Fukushima, and in North America are denied by industry backers who again say “not enough radiation" was emitted though they don't know how much that might be.
30. Devastating health impacts reported by sailors stationed aboard the USS Ronald Reagan near Fukushima are being denied by the industry and Navy, who say radiation doses were too small to do harm, but have no idea what they were.
31. While in a snowstorm offshore as Fukushima melted, sailors reported a warm cloud passing over the Reagan that brought a “metallic taste" like that described by TMI downwinders and the airmen who dropped the Bomb on Hiroshima.
32. Though it denies the sailors on the Reagan were exposed to enough Fukushima radiation to harm them, Japan (like South Korea and Guam) denied the ship port access because it was too radioactive (it's now docked in San Diego).
33. The Reagan sailors are barred from suing the Navy, but have filed a class action against Tokyo Electric Power (Tepco), which has joined the owners at TMI, the Bomb factories, uranium mines, etc., in denying all responsibility.
34. A U.S. military “lessons learned" report from Fukushima's Operation Tomodachi clean-up campaign notes that “decontamination of aircraft and personnel without alarming the general population created new challenges."
35. The report questioned the clean-up because “a true decontamination operations standard for 'clearance' was not set," thereby risking “the potential spread of radiological contamination to military personnel and the local populace."
36. Nonetheless, it reported that during the clean-up, “the use of duct tape and baby wipes was effective in the removal of radioactive particles."
37. In league with organized crime, Tepco is pursuing its own clean-up activities by recruiting impoverished homeless and elderly citizens for “hot" on-site labor, with the quality of their work and the nature of their exposures now a state secret.
38. At least 300 tons of radioactive water continue to pour into the ocean at Fukushima every day, according to official estimates made prior to such data having been made a state secret.
39. To the extent they can be known, the quantities and make-up of radiation pouring out of Fukushima are also now a state secret, with independent measurement or public speculation punishable by up to ten years in prison.
40. Likewise, “There is no systematic testing in the U.S. of air, food and water for radiation," according to University of California (Berkeley) nuclear engineering Professor Eric Norman.
41. Many radioactive isotopes tend to concentrate as they pour into the air and water, so deadly clumps of Fukushima's radiation may migrate throughout the oceans for centuries to come before diffusing, which even then may not render it harmless.
42. Radiation's real world impact becomes even harder to measure in an increasingly polluted biosphere, where interaction with existing toxins creates a synergy likely to exponentially accelerate the damage being done to all living things.
43. Reported devastation among starfish, sardines, salmon, sea lions, orcas and other ocean animals cannot be definitively denied without a credible data base of previous experimentation and monitoring, which does not exist and is not being established.
44. The fact that “tiny" doses of x-ray can harm human embryos portends that any unnatural introduction of lethal radioactive isotopes into the biosphere, however “diffuse," can affect our intertwined global ecology in ways we don't now understand.
45. The impact of allegedly “minuscule" doses spreading from Fukushima will, over time, affect the minuscule eggs of creatures ranging from sardines to starfish to sea lions, with their lethal impact enhanced by the other pollutants already in the sea.
46. Dose comparisons to bananas and other natural sources are absurd and misleading as the myriad isotopes from reactor fallout will impose very different biological impacts for centuries to come in a wide range of ecological settings.
47. No current dismissal of general human and ecological impacts—"apocalyptic" or otherwise—can account over time for the very long half-lives of radioactive isotopes Fukushima is now pouring into the biosphere.
48. As Fukushima's impacts spread through the centuries, the one certainty is that no matter what evidence materializes, the nuclear industry will never admit to doing any damage, and will never be forced to pay for it (see upcoming sequel).
49. Hyman Rickover, father of the nuclear navy, warned that it is a form of suicide to raise radiation levels within Earth's vital envelope, and that if he could, he would “sink" all the reactors he helped develop.
50. “Now when we go back to using nuclear power," he said in 1982, “I think the human race is going to wreck itself, and it is important that we get control of this horrible force and try to eliminate it."
As Fukushima deteriorates behind an iron curtain of secrecy and deceit, we desperately need to know what it's doing to us and our planet.
It's tempting to say the truth lies somewhere between the industry's lies and the rising fear of a tangible apocalypse.
In fact, the answers lie beyond.
Defined by seven decades of deceit, denial and a see-no-evil dearth of meaningful scientific study, the glib corporate assurances that this latest reactor disaster won't hurt us fade to absurdity.
Fukushima pours massive, unmeasured quantities of lethal radiation into our fragile ecosphere every day, and will do so for decades to come.
Five power reactors have now exploded on this planet and there are more than 400 others still operating.
What threatens us most is the inevitable next disaster ... along with the one after that ... and then the one after that ...
Pre-wrapped in denial, protected by corporate privilege, they are the ultimate engines of global terror.
Visit EcoWatch's FUKUSHIMA page for more related news on this topic.
Harvey Wasserman edits www.nukefree.org, where petitions calling for the repeal of Japan's State Secrets Act and a global takeover at Fukushima are linked. He is author of SOLARTOPIA! Our Green-Powered Earth.
By Brian Bienkowski
Fish exposed to endocrine-disrupting compounds pass on health problems to future generations, including deformities, reduced survival, and reproductive problems, according to a new study.
Low Levels Lead to Generational Impacts<p>Researchers exposed inland silverside fish to bifenthrin, levonorgestrel, ethinylestradiol, and trenbolone to levels currently found in waterways.</p><p>"Our concentrations were actually on the low end" of what is found in the wild, DeCourten said, adding that it was low amounts of chemicals in parts per trillion.</p><p>Bifenthrin is a pesticide; levonorgestrel and ethinylestradiol are synthetic hormones used in birth controls; and trenbolone is a synthetic steroid often given to cattle to bulk them up.</p><p>Such endocrine-disruptors have already been linked to a variety of health problems in directly exposed fish including altered growth, reduced survival, lowered egg production, skewed sex ratios, and negative impacts to immune systems. But what remains less clear is how the exposure may impact future generations.</p><p>For their study, DeCourten and colleagues started the exposure when the fish were embryos and continued it for 21 days.</p><p>They then tracked effects on the exposed fish, and the next two generations.</p>
Inherited Problems<p>DeCourten said the altered DNA methylation is one of the plausible ways that future generations would experience health impacts from previous generations' exposure. Hormone-disrupting compounds have been shown to impact DNA methylation, which is an important marker of how an organism will develop.</p><p>"Methyl groups are added to specific sites on the genome, [the exposure] is not changing the genome itself, but rather how the genome is expressed," she said. "And that can be inherited throughout generations."</p><p>In addition, Brander said there are essentially different "tags" that exist on DNA molecules, which tell genes how to turn on and off. She said the exposure to different compounds may be "influencing which methyl tags get taken on or off as you proceed through generations."</p><p>The researchers said the study should prompt future toxics testing to consider impacts on future generations.</p><p>"The results … throw a wrench in the current approach to regulating chemicals, where it's often short-term testing looking at simple things like growth, survival, and maybe gene expression," Brander said.</p><p>"These findings are telling us we really at least need to consider" the next two generations, she added.</p>
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Poor eating habits, lack of exercise, genetics, and a bunch of other things are known to be behind excessive weight gain. But, did you know that how much sleep you get each night can also determine how much weight you gain or lose?
By Laura Beil
Consumers have long turned to vitamins and herbs to try to protect themselves from disease. This pandemic is no different — especially with headlines that scream "This supplement could save you from coronavirus."
Vitamin D<p><strong>What it is: </strong>Called "the sunshine vitamin" because the body makes it naturally in the presence of ultraviolet light, <a href="https://www.sciencenews.org/article/vitamin-d-supplements-lose-luster" target="_blank">Vitamin D is one of the most heavily studied</a> supplements (<em>SN: 1/27/19</em>). <a href="https://health.gov/our-work/food-nutrition/2015-2020-dietary-guidelines/guidelines/appendix-12/" target="_blank">Certain foods</a>, including fish and fortified milk products, are also high in the vitamin.</p><p><strong>Why it might help: </strong>Vitamin D is a hormone building block that helps strengthen the immune system.</p><p><strong>How it works for other infections:</strong> In 2017, the <em>British Medical Journal</em> published a meta-analysis that suggested a daily vitamin D supplement <a href="https://www.bmj.com/content/356/bmj.i6583" target="_blank">might help prevent respiratory infections</a>, particularly in people who are deficient in the vitamin.</p><p>But one key word here is <em>deficient. </em>That risk is highest during dark winters at high latitudes and among people with more color in their skin (melanin, a pigment that's higher in darker skin, inhibits the production of vitamin D).</p><p>"If you have enough vitamin D in your body, the evidence doesn't stack up to say that giving you more will make a real difference," says Susan Lanham-New, head of the Nutritional Sciences Department at the University of Surrey in England.</p><p>And taking too much can create new health problems, stressing certain internal organs and leading to a dangerously high calcium buildup in the blood. The recommended daily allowance for adults is 600 to 800 International Units per day, and the upper limit is considered to be 4,000 IUs per day.</p><p><strong>What we know about Vitamin D and COVID-19:</strong> Few studies have looked directly at whether vitamin D makes a difference in COVID.</p>
Zinc<p><strong>What it is: </strong>Zinc, a mineral found in cells all over the body, is found naturally in certain meats, beans and oysters.</p><p><strong>Why it might help: </strong>It plays several supportive roles in the immune system, which is why zinc lozenges are always hot sellers in cold and flu season. Zinc also helps with cell division and growth.</p><p><strong>How it works for other infections: </strong><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6457799/" target="_blank" rel="noopener noreferrer">Studies of using zinc for colds</a> — which are frequently caused by coronaviruses — suggest that using a supplement right after symptoms start might make them go away quicker. That said, a clinical trial from researchers in Finland and the United Kingdom, published in January in <em>BMJ Open</em> <a href="https://bmjopen.bmj.com/content/10/1/e031662" target="_blank" rel="noopener noreferrer">did not find any value for zinc lozenges</a> for the treatment of colds. Some researchers have theorized that inconsistencies in data for colds may be explained by varying amounts of zinc released in different lozenges.</p><p><strong>What we know about zinc and COVID-19:</strong> The mineral is promising enough that it was added to some early studies of hydroxychloroquine, a drug tested early in the pandemic. (Studies have since shown that <a href="https://www.sciencenews.org/article/covid-19-coronavirus-hydroxychloroquine-no-evidence-treatment" target="_blank">hydroxychloroquine can't prevent or treat COVID-19</a> (<em>SN: 8/2/20</em>).)</p>
Vitamin C<p><strong>What it is: </strong>Also called L-ascorbic acid, vitamin C has a long list of roles in the body. It's found naturally in fruits and vegetables, especially citrus, peppers and tomatoes.</p><p><strong>Why it might help:</strong> It's a potent antioxidant that's important for a healthy immune system and preventing inflammation.</p><p><strong>How it works for other infections: </strong>Thomas cautions that the data on vitamin C are often contradictory. One review from Chinese researchers, published in February in the <em>Journal of Medical Virolog</em>y, looked at <a href="https://onlinelibrary.wiley.com/doi/full/10.1002/jmv.25707" target="_blank">what is already known about vitamin C</a> and other supplements that might have a role in COVID-19 treatment. Among other encouraging signs, human studies find a lower incidence of pneumonia among people taking vitamin C, "suggesting that vitamin C might prevent the susceptibility to lower respiratory tract infections under certain conditions."</p><p>But for preventing colds, a 2013 Cochrane review of 29 studies <a href="https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD000980.pub4/full" target="_blank" rel="noopener noreferrer">didn't support the idea</a> that vitamin C supplements could help in the general population. However, the authors wrote, given that vitamin C is cheap and safe, "it may be worthwhile for common cold patients to test on an individual basis whether therapeutic vitamin C is beneficial."</p><p><strong>What we know about Vitamin C and COVID-19: </strong>About a dozen studies are under way or planned to examine whether vitamin C added to coronavirus treatment helps with symptoms or survival, including Thomas' study at the Cleveland Clinic.</p><p>In a review published online in July in <em>Nutrition</em>, researchers from KU Leuven in Belgium concluded that the <a href="https://www.cochranelibrary.com/cdsr/doi/10.1002/14651858.CD000980.pub4/full" target="_blank" rel="noopener noreferrer">vitamin may help prevent infection</a> and tamp down the dangerous inflammatory reaction that can cause severe symptoms, based on what is known about how the nutrient works in the body.</p><p>Melissa Badowski, a pharmacist who specializes in viral infections at the University of Illinois at Chicago College of Pharmacy and colleague Sarah Michienzi published an extensive look at all supplements that might be useful in the coronavirus epidemic. There's <a href="https://www.drugsincontext.com/can-vitamins-and-or-supplements-provide-hope-against-coronavirus/" target="_blank" rel="noopener noreferrer">still not enough evidence to know whether they are helpful</a>, the pair concluded in July in <em>Drugs in Context</em>. "It's not really clear if it's going to benefit patients," Badowski says.</p><p>And while supplements are generally safe, she adds that nothing is risk free. The best way to avoid infection, she says, is still to follow the advice of epidemiologists and public health experts: "Wash your hands, wear a mask, stay six feet apart."</p>
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By Elliot Douglas
In early October, Britain's Prince William teamed up with conservationist David Attenborough to launch the Earthshot Prize, a new award for environmentalist innovation. The Earthshot brands itself the "most prestigious global environment prize in history."
The world-famous wildlife broadcaster and his royal sidekick appear to have played an active role in the prize's inception, and media coverage has focused largely on them as the faces of the campaign.
“Rather than a Moonshot 🌕, we need Earthshots 🌍 for this decade.” Watch Prince William’s @Tedtalks talk in full:… https://t.co/m5NCj6TQzH— The Duke and Duchess of Cambridge (@The Duke and Duchess of Cambridge)1602408749.0
But the pair are only the frontmen of a much larger movement which has been in development for several years. In addition to a panel of experts who will decide on the winners, the prize's formation took advice from the World Wildlife Fund, Greenpeace and the Jack Ma Foundation.
With more and more global attention on the climate crisis, celebrity endorsement of environmental causes has become more common. But why do environmental causes recruit famous faces for their campaigns? And what difference can it make?
'Count Me In'
"We need celebrities to reach those people who we cannot reach ourselves," says Sarah Marchildon from the United Nations Climate Change secretariat (UNFCCC) in Bonn, Germany.
Marchildon is a proponent of the use of celebrities to raise awareness of environmental causes. In addition to promoting a selection of climate ambassadors who represent the UN on sustainability issues, Marchildon's team has produced videos with well-known narrators from the entertainment world: among them, Morgan Freeman and Mark Ruffalo.
"We choose celebrities who have a lifestyle where they are already talking about these issues," Marchildon explains.
"Sometimes they reach out to us themselves, as David Attenborough did recently. And then they can promote the videos on their own social channels which reach more people than we do — for example, if they have 20 million followers and we have 750,000."
Environmental groups focused on their own domestic markets are also taking this approach. One Germany-based organization that uses celebrities in campaigns is the German Zero NGO. Set up in 2019, it advocates for a climate-neutral Germany by 2035.
German Zero produced a video in March 2020 introducing the campaign with "66 celebrities" that supported the campaign, among them Deutschland 83 actor Jonas Nay and former professional footballer Andre Schürrle. They solicit support as well as financial contributions from viewers.
"Count me in," they say, pointing toward the camera. "You too?"
"We are incredibly grateful for the VIPs in our videos," says German Zero spokeswoman Eva-Maria McCormack.
Assessing Success Is Complex
But quantifying the effectiveness of celebrity endorsement of campaigns is not a straightforward process.
"In order to measure effectiveness, first of all you need to define what is meant by success," says Alegria Olmedo, a researcher at the Zoology Department at the University of Oxford.
Olmedo is the author of a study looking at a range of campaigns concerning pangolin consumption, fronted by local and Western celebrities, in Vietnam and China. But she says her biggest stumbling block was knowing how to measure a campaign's success.
"You need a clear theory of change," explains Olmedo. "Have the celebrities actually helped in achieving the campaign's goals? And how do you quantify these goals? Maybe it is increased donations or higher engagement with a cause."
A popular campaign in China in recent years saw famous chefs Zhao Danian and Shu Yi pledge to abstain from cooking endangered wildlife. While the pledge achieved widespread recognition, both Olmedo and Marchildon say it's difficult to know whether it made any difference to people's actions.
"In life we see a thousand messages every day, and it is very hard to pinpoint whether one campaign has actually made a difference in people's behavior," she explains.
Awareness Is Not Enough
Many campaigns that feature celebrities focus on raising awareness rather than on concrete action — which, for researcher Olmedo, raises a further problem in identifying effectiveness.
"Reach should never be a success outcome," she says. "Many campaigns say they reached a certain number of people on social media. But there has been a lot of research that shows that simply giving people information does not mean they are actually going to remember it or act upon it."
But anecdotal evidence from campaigns may suggest reach can make an active difference.
"Our VIP video is by far the most watched on our social media channels," McCormack from German Zero says. "People respond to it very directly. A lot of volunteers of all ages heard about us through that video."
However, some marketing studies have shown that celebrity endorsement of a cause or product can distract from the issue itself, as people only remember the person, not the content of what they were saying.
Choosing the Right Celebrity
Celebrity choice is also very important. Campaigns that use famous faces are often aiming to appeal to members of the public who do not necessarily follow green issues.
For certain campaigns with clear target audiences, choosing a climate scientist or well-known environmentalist rather than a celebrity could be more appealing — Attenborough is a classic example. For others, images and videos involving cute animals may be more likely to get a message heard than attaching a famous face.
"We choose celebrities who have a lifestyle where they are already talking about these issues," says Marchildon from the UN. "You need figures with credibility."
McCormack cites the example of Katharine Hayhoe, an environmental scientist who is also an evangelical Christian. In the southern United States, Hayhoe has become a celebrity in her own right, appealing to an audience that might not normally be interested in the messages of climate scientists.
But as soon as you get a celebrity involved, campaigns also put themselves at risk of the whims of that celebrity. Prince William and younger members of the royal family have come under fire in recent years for alleged hypocrisy for their backing of environmental campaigns while simultaneously using private jets to fly around the world.
But Does It Really Work?
While environmental campaigns hope that endorsement from well-known figures can boost a campaign, there is little research to back this up.
"The biggest finding [from my study] was that we were unable to produce any evidence that shows that celebrity endorsement of environmental causes makes any difference," says Olmedo.
This will come as a blow to many campaigns that have invested time and effort into relationships with celebrity ambassadors. But for many, the personal message that many celebrities offer in videos like that produced by German Zero and campaigns like the Earthshot Prize are what counts.
The research may not prove this conclusively — but if the public believes a person they respect deeply personally cares about an important issue, they are perhaps more likely to care too.
"I personally believe in the power this can have," says Marchildon. "And if having a celebrity involved can get a single 16-year-old future leader thinking about environmentalist issues — that is enough."
Reposted with permission from DW.
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