Quantcast
Environmental News for a Healthier Planet and Life

Help Support EcoWatch

5 Ocean Heroes Protecting Earth's Most Precious Resource

5 Ocean Heroes Protecting Earth's Most Precious Resource

Where can you find nearly 20 million tons of gold, food and medicine for millions of people, more than half of Earth’s oxygen, fuel for clean energy wind farms and about 8 million metric tons of annual plastic waste? You guessed it—the world’s oceans.

Today, on June 8, scientists, celebritiesartists and ocean-lovers worldwide are taking part in World Oceans Day, a United Nations-designated holiday to raise awareness about climate change, plastic pollution and overfishing.

If you want to celebrate by making some waves in your local ocean conservation movement, here are five ocean heroes who are guaranteed to inspire you:

1. Vivien Li has spent 25 years as an advocate for clean and accessible urban waterfronts. She started her advocacy career in Boston, Massachusetts, where she became president of The Boston Harbor Association (TBHA), a nonprofit dedicated to cleaning up what was once one of the nation’s dirtiest harbors. Li also helped to construct the HarborWalk, a 38-mile public walkway that lines Boston’s waterfront. In 2015, the long-time activist left TBHA to become president and CEO of Riverlife, a Pennsylvania-based nonprofit organization dedicated to reclaiming and restoring Pittsburgh’s riverfronts.

2. Jean-Michel Cousteau comes from a family of oceanographers (his father was the famous deep-sea adventurer, scientist and filmmaker Jacques-Yves Cousteau), so it isn’t surprising that, in 1990, he started the Ocean Futures Society in an effort to educate the public about marine conservation. Cousteau is also known for building an eco-oriented resort in Fiji and for becoming the first person to represent the Environment at an Olympic Games opening ceremony in 2002.

3. Jean Wiener is a marine biologist and activist who has spearheaded Haiti’s ocean conservation movement. More than two decades ago, Wiener started the Fondation pour la Protection de la Biodiversite Marine, a nonprofit organization dedicated to saving mangrove trees and coral reefs and cleaning the island nation’s beaches. In 2013, the Haitian government signed the nation’s first Marine Protected Areas into law, due largely to Wiener’s community-based leadership. Wiener was honored with the Goldman Environmental Prize in 2015.

4. Dana Beach quit his job as a successful New York investment banker at the age of 28 to found South Carolina’s Coastal Conservation League, a nonprofit that raises awareness about the effects of climate change and works to stop environmentally harmful practices like offshore drilling and plastic pollution in the state. In 2002, the league helped stop the expansion of a port at one of the state’s islands that would have been as large as downtown Charleston.

5. Richard O’Barry began his career as a trainer for captive dolphins for the American TV-series Flipper. But after one of the show’s dolphins died in the handler’s arms, he left his job to pursue a career as an advocate against dolphin capture. More than 40 years later, O’Barry heads the Dolphin Project, an organization that is working to reduce dolphin exploitation and slaughter worldwide. With the help of the Dolphin Project, O’Barry works to rescue and rehabilitate captured dolphins and continues to speak out against dolphin hunting. The marine advocate starred in a 2009 documentary, The Cove, about dolphin slaughtering practices off the coast of Japan and is the recipient of an Environmental Achievement Award, presented by the U.S. Committee for the United Nations Environmental Program.

What You Can Do:

Get your marine activism rolling by joining the Sierra Club’s Marine Action Team (MAT), which works to protect and restore marine ecosystems and the creatures who depend on them. One notable MAT member is ocean activist and scuba diver Dave Raney, who helped establish the U.S.’ first marine national monument.

YOU MIGHT ALSO LIKE

World Oceans Day: Healthy Oceans = Healthy Planet

Rewilding Our National Parks

Sending Out an S.O.S.: It’s Time to Save Ourselves

Newborn Sea Otter Reunited With Mom in Sweet and Rare Rescue

Fish exposed to endocrine-disrupting compounds, like this inland silverside fish, can pass on health problems to future generations. Bill Stagnaro / Wikimedia Commons / CC by 3.0

By Brian Bienkowski

Fish exposed to endocrine-disrupting compounds pass on health problems to future generations, including deformities, reduced survival, and reproductive problems, according to a new study.

Read More Show Less

EcoWatch Daily Newsletter

New Zealand Prime Minister Jacinda Ardern declares victory during the Labor Party Election Night Function at Auckland Town Hall on Oct. 17, 2020 in Auckland, New Zealand. Hannah Peters / Getty Images

Jacinda Ardern, the New Zealand Prime Minister who has emerged as a leader on the climate crisis and the coronavirus pandemic, has won a second term in office.

Read More Show Less

Trending

Poor eating habits, lack of exercise, genetics, and a bunch of other things are known to be behind excessive weight gain. But, did you know that how much sleep you get each night can also determine how much weight you gain or lose?

Read More Show Less
A woman holds a handful of vitamin C. VO IMAGES / Getty Images

By Laura Beil

Consumers have long turned to vitamins and herbs to try to protect themselves from disease. This pandemic is no different — especially with headlines that scream "This supplement could save you from coronavirus."

Read More Show Less
Prince William, Duke of Cambridge, Catherine, Duchess of Cambridge and Sir David Attenborough look at a piece of ice core from the Antarctic during a naming ceremony for the polar research ship the RSS Sir David Attenborough on Sept. 26, 2019 in Birkenhead, England. Asadour Guzelian - WPA Pool / Getty Images

By Elliot Douglas

In early October, Britain's Prince William teamed up with conservationist David Attenborough to launch the Earthshot Prize, a new award for environmentalist innovation. The Earthshot brands itself the "most prestigious global environment prize in history."

The world-famous wildlife broadcaster and his royal sidekick appear to have played an active role in the prize's inception, and media coverage has focused largely on them as the faces of the campaign.

But the pair are only the frontmen of a much larger movement which has been in development for several years. In addition to a panel of experts who will decide on the winners, the prize's formation took advice from the World Wildlife Fund, Greenpeace and the Jack Ma Foundation.

With more and more global attention on the climate crisis, celebrity endorsement of environmental causes has become more common. But why do environmental causes recruit famous faces for their campaigns? And what difference can it make?

'Count Me In'

"We need celebrities to reach those people who we cannot reach ourselves," says Sarah Marchildon from the United Nations Climate Change secretariat (UNFCCC) in Bonn, Germany.

Marchildon is a proponent of the use of celebrities to raise awareness of environmental causes. In addition to promoting a selection of climate ambassadors who represent the UN on sustainability issues, Marchildon's team has produced videos with well-known narrators from the entertainment world: among them, Morgan Freeman and Mark Ruffalo.

"We choose celebrities who have a lifestyle where they are already talking about these issues," Marchildon explains.

"Sometimes they reach out to us themselves, as David Attenborough did recently. And then they can promote the videos on their own social channels which reach more people than we do — for example, if they have 20 million followers and we have 750,000."

Environmental groups focused on their own domestic markets are also taking this approach. One Germany-based organization that uses celebrities in campaigns is the German Zero NGO. Set up in 2019, it advocates for a climate-neutral Germany by 2035.

German Zero produced a video in March 2020 introducing the campaign with "66 celebrities" that supported the campaign, among them Deutschland 83 actor Jonas Nay and former professional footballer Andre Schürrle. They solicit support as well as financial contributions from viewers.

"Count me in," they say, pointing toward the camera. "You too?"

"We are incredibly grateful for the VIPs in our videos," says German Zero spokeswoman Eva-Maria McCormack.

Assessing Success Is Complex

But quantifying the effectiveness of celebrity endorsement of campaigns is not a straightforward process.

"In order to measure effectiveness, first of all you need to define what is meant by success," says Alegria Olmedo, a researcher at the Zoology Department at the University of Oxford.

Olmedo is the author of a study looking at a range of campaigns concerning pangolin consumption, fronted by local and Western celebrities, in Vietnam and China. But she says her biggest stumbling block was knowing how to measure a campaign's success.

"You need a clear theory of change," explains Olmedo. "Have the celebrities actually helped in achieving the campaign's goals? And how do you quantify these goals? Maybe it is increased donations or higher engagement with a cause."

A popular campaign in China in recent years saw famous chefs Zhao Danian and Shu Yi pledge to abstain from cooking endangered wildlife. While the pledge achieved widespread recognition, both Olmedo and Marchildon say it's difficult to know whether it made any difference to people's actions.

"In life we see a thousand messages every day, and it is very hard to pinpoint whether one campaign has actually made a difference in people's behavior," she explains.

Awareness Is Not Enough

Many campaigns that feature celebrities focus on raising awareness rather than on concrete action — which, for researcher Olmedo, raises a further problem in identifying effectiveness.

"Reach should never be a success outcome," she says. "Many campaigns say they reached a certain number of people on social media. But there has been a lot of research that shows that simply giving people information does not mean they are actually going to remember it or act upon it."

But anecdotal evidence from campaigns may suggest reach can make an active difference.

"Our VIP video is by far the most watched on our social media channels," McCormack from German Zero says. "People respond to it very directly. A lot of volunteers of all ages heard about us through that video."

However, some marketing studies have shown that celebrity endorsement of a cause or product can distract from the issue itself, as people only remember the person, not the content of what they were saying.

Choosing the Right Celebrity

Celebrity choice is also very important. Campaigns that use famous faces are often aiming to appeal to members of the public who do not necessarily follow green issues.

For certain campaigns with clear target audiences, choosing a climate scientist or well-known environmentalist rather than a celebrity could be more appealing — Attenborough is a classic example. For others, images and videos involving cute animals may be more likely to get a message heard than attaching a famous face.

"We choose celebrities who have a lifestyle where they are already talking about these issues," says Marchildon from the UN. "You need figures with credibility."

McCormack cites the example of Katharine Hayhoe, an environmental scientist who is also an evangelical Christian. In the southern United States, Hayhoe has become a celebrity in her own right, appealing to an audience that might not normally be interested in the messages of climate scientists.

But as soon as you get a celebrity involved, campaigns also put themselves at risk of the whims of that celebrity. Prince William and younger members of the royal family have come under fire in recent years for alleged hypocrisy for their backing of environmental campaigns while simultaneously using private jets to fly around the world.

But Does It Really Work?

While environmental campaigns hope that endorsement from well-known figures can boost a campaign, there is little research to back this up.

"The biggest finding [from my study] was that we were unable to produce any evidence that shows that celebrity endorsement of environmental causes makes any difference," says Olmedo.

This will come as a blow to many campaigns that have invested time and effort into relationships with celebrity ambassadors. But for many, the personal message that many celebrities offer in videos like that produced by German Zero and campaigns like the Earthshot Prize are what counts.

The research may not prove this conclusively — but if the public believes a person they respect deeply personally cares about an important issue, they are perhaps more likely to care too.

"I personally believe in the power this can have," says Marchildon. "And if having a celebrity involved can get a single 16-year-old future leader thinking about environmentalist issues — that is enough."

Reposted with permission from DW.

Support Ecowatch