Quantcast
Environmental News for a Healthier Planet and Life

4,000 Bottles of Fresh Air Shipped to China, Company Struggling to Keep Up With Demand

Climate
4,000 Bottles of Fresh Air Shipped to China, Company Struggling to Keep Up With Demand

Reminiscent of a scene out of Space Balls (Perri-Air anyone?), a Canadian startup, Vitality Air, is selling bottled air from the Rocky Mountains. It may have started out as a joke, but citizens of smog-choked cities in eastern China are buying it up.

"A gag gift, that's how it started off, but you know what? There's actually a lot of demand for this in … highly polluted countries," co-founder Moses Lam told the Canadian National Post. The company was founded by Lam and Troy Paquette more than a year ago, but only began selling in China less than two months ago.

The idea came when Lam sold a bag of fresh Canadian air on eBay for 99 cents. That's steep enough for something that most people have always considered free. But when a second bag bidded up to $168 “we thought ‘hey, we might have a market for this,'” Lam said.

And people can't get enough of it. “Our first shipment of 500 bottles of fresh air were sold in four days,” Lam told The Telegraph. Flash forward to earlier this week: the company shipped 4,000 more bottles to China, most of which has been bought.

The company claims that its products can help with "hangovers, alertness and working out" while also being "your solution to pollution." The startup is struggling to keep up with demand. Each bottle is filled by hand in the Rockies. They "fill massive cans through clean compression," the company explains on its website, then they bottle it individually at their facility in Edmonton. And they even perform a "comprehensive check" after each can is filled for safety before shipping it out.

Banff National Park, the source of some of Vitality Air's bottled air.
Photo credit: Shutterstock

Just how much does a bottle of Rocky Mountain air cost you? A 7.7 liter bottle of Lake Louise or Banff air will run you about $32 Canadian dollars ($23 U.S. dollars). The bottle contains "fresh clean air," which contains 78 percent nitrogen, 21 percent oxygen and a small amount of other gases. If you're in search of "pure premium oxygen," Vitality Air has you covered, as well. Their "pure oxygen" bottle contains 97 percent oxygen and a small amount of other gases. The startup claims it "provides upwards of 200 inhalations" for $28.99 Canadian dollars ($21 U.S. dollars).

For China’s “upper middle class who crave a better quality of life,” Vitality Air gives them the opportunity to “inject a bit of fresh air into their lives,” Harrison Wang with TAK International, Vitality’s Edmonton-based Chinese distributor, told the National Post.

This is not the first time a company has tried selling bottled air, believe it or not, nor is it the first time that Chinese citizens were eager to buy bottled air. In 2013, one Chinese businessman, Chen Guangbiao, sold cans of air reportedly taken from less industrialized regions of China for five yuan ($0.77 U.S. dollars).

China's air pollution problem is nothing new. The country has been grappling with how to clean up its air for years. A documentary highlighting China's deadly air pollution went viral earlier this year with more than 200 million views in the first five days. And a study published in August found that the air in Beijing is so polluted that breathing it does as much damage to the lungs as smoking 40 cigarettes a day, and 4,000 people are dying every day from smog in China citing coal-burning as the likely principal cause.

The issue has received widespread attention again as Beijing issued its first "red alert" for smog last week amid criticism that the government is not doing enough to address the problem. Pollution levels topped off at 634 micrograms per cubic meter in some areas. That's more than 25 times the level recommended by the World Health Organization, which is 25 micrograms per cubic meter. Beijing just issued its second warning Friday as the pollution index is forecasted to exceed 500 micrograms in Beijing and parts of Hebei province over the weekend.

Anyone need a last minute Christmas gift?

To see the devastating effect pollution has on our bodies, check out this startling video from DNews:

YOU MIGHT ALSO LIKE

Elon Musk: We Can Power America by Covering Small Corner of Utah With Solar

Obama Runs Wild With Bear Grylls to Call for Climate Action

$300 Underground Greenhouse Grows Your Food Year-Round

Couple Builds Greenhouse Around Home to Grow Food and Keep Warm

Eat Just's cell-based chicken nugget is now served at Singapore restaurant 1880. Eat Just, Inc.

At a time of impending global food scarcity, cell-based meats and seafood have been heralded as the future of food.

Read More Show Less

EcoWatch Daily Newsletter

New Zealand sea lions are an endangered species and one of the rarest species of sea lions in the world. Art Wolfe / Photodisc / Getty Images

One city in New Zealand knows what its priorities are.

Dunedin, the second largest city on New Zealand's South Island, has closed a popular road to protect a mother sea lion and her pup, The Guardian reported.

Read More Show Less

Trending


piyaset / iStock / Getty Images Plus

In an alarming new study, scientists found that climate change is already harming children's diets.

Read More Show Less
Wildfires within the Arctic Circle in Alaska on June 4, 2020. Contains modified Copernicus Sentinel data processed by Pierre Markuse. CC BY 2.0

By Jeff Masters, Ph.D.

Earth had its second-warmest year on record in 2020, just 0.02 degrees Celsius (0.04°F) behind the record set in 2016, and 0.98 degrees Celsius (1.76°F) above the 20th-century average, NOAA reported January 14.

Read More Show Less

In December of 1924, the heads of all the major lightbulb manufacturers across the world met in Geneva to concoct a sinister plan. Their talks outlined limits on how long all of their lightbulbs would last. The idea is that if their bulbs failed quickly customers would have to buy more of their product. In this video, we're going to unpack this idea of purposefully creating inferior products to drive sales, a symptom of late-stage capitalism that has since been coined planned obsolescence. And as we'll see, this obsolescence can have drastic consequences on our wallets, waste streams, and even our climate.

Read More Show Less