2014 Will Be a Make or Break Year for GMO and ‘Natural’ Food Labeling Fight
2014 is shaping up to be a decisive year for the future of food and farming. Grassroots activists are gearing up for new legislative battles, including state GMO labeling laws and county bans on growing genetically engineered crops. Meanwhile the multinational food corporations last month raised the stakes in the ongoing David vs. Goliath battle by petitioning the U.S. Food & Drug Administration (FDA) to allow companies to continue to label or market products that contain genetically modified organisms (GMOs) as "natural." And all signs point to efforts by industry and the FDA to float either voluntary, or watered-down mandatory GMO labeling laws that would take away states’ rights to impose strict GMO labeling laws, and also exempt a large percentage of GMO ingredients from labeling.
For more than two decades, Monsanto and Big Food have poisoned and profited with impunity, thanks to the FDA’s reckless 1992 dictate that pesticide-drenched (Roundup-resistant) or insecticide-impregnated (Bt-spliced) crops and foods are “safe and substantially equivalent” to non-GE foods. Now, the Biotech Bullies and Junk Food Giants are under siege by a well-informed and passionate grassroots food movement that is determined to drastically reduce or eliminate the market share of genetically engineered and chemically-intensive foods and crops.
Since natural health and food activists discovered the “Achilles Heel” of the Grocery Manufacturers Association (GMA) and processed junk food industries—mandatory labeling—there has been no stopping this movement. Over the past several years, this movement has painstakingly built a broad national coalition to demand laws requiring mandatory labeling of foods containing genetically engineered ingredients, the same types of laws that have been passed in the European Union and scores of other nations. Food activists, bolstered by a growing number of successful class action lawsuits, are also demanding that food manufacturers and retailers put an end to the routine industry practice of fraudulently labeling or marketing products contaminated with GMOs and other chemicals as “natural” or “all natural.”
In the past two years, citizen activists in 30 states have pressured legislators to pass mandatory GMO labeling laws, with partial success in three states: Vermont, Connecticut and Maine. Anti-GMO campaigners boldly challenged the mega-billion-dollar biotech and Big Food establishment in 2012 in California (Proposition 37) and 2013 in Washington State (I-522) by launching state GMO labeling initiatives. Pro-organic and natural health activists raised a multi-million dollar war chest and mobilized millions of voters in two hard-fought and highly publicized campaigns that industry barely won (51 percent - 49 percent). Both initiatives garnered national attention. Combined, they forced the biotech and food elite to spend $70 million ($12 million of which was illegally laundered in Washington state through their front group, the Grocery Manufacturers Association) and wage a blatantly dishonest campaign that ultimately divided the industry and damaged the reputations and sales of a number of national brands, including Coca-Cola (Honest Tea and Odwalla); Pepsico (Naked Juice); General Mills (Cascadian Farm and Muir Glen); Unilever (Ben & Jerry’s); Dean Foods (Horizon, Silk, White Wave); Heinz (Heinz Organic), Nestle’s and Kellogg’s (Kashi, Morningstar Farms, Gardenburger).
Meanwhile, inspired in part by this anti-GMO grassroots upsurge, over 100 class action lawsuits have been filed across the U.S., charging major food corporations with labeling fraud for labeling or marketing GMO-tainted or chemically processed foods and cooking oils as “natural” or “all natural.” Rather than admit that much of their product lines are junk foods filled with synthetic chemicals and GMOs, and that nearly the entire $70-billion “natural” products industry is based on fraud and deception (i.e. misleading health minded consumers into believing that unregulated, non-certified “natural” products are “nearly organic”), large companies such as Pepsi, General Mills, Kellogg’s and Con-Agra, and specialty brands such as Chabani and Barbara’s will likely pay out millions of dollars in out-of-court settlements this year while quietly removing “natural” and “all natural” labels from their non-organic products.
GMO labeling laws are the cornerstone of the anti-GMO movement. But consumers are also expanding the fight by demanding outright bans on the growing of GMO crops. A number of counties in California, Washington and Hawaii have already passed bans, while a half dozen others, including counties in Oregon and California, will vote to create GMO-free zones in 2014.
Beyond “Exemptions:” Comprehensive Labeling
In a bizarre but effective propaganda move, polls reveal that Monsanto and the Grocery Manufacturers Association (GMA) bamboozled millions of voters into voting “no” on mandatory GMO food labeling initiatives in California and Washington by pretending to take the side of consumers. How? By pointing out that these ballot initiatives failed to require GMO labels on restaurant, cafeteria and take-out food, and on meat and animal products. During the California and Washington campaigns, industry hammered home its message that the proposed initiatives were “incomplete,” “confusing,” “expensive” and riddled with “loopholes” that somehow benefitted nefarious “special interests.” In fact, consumers would have preferred a more comprehensive law, with no exemptions. But state laws mandate single-subject or limited provision language, and federal law preempts mandatory state labels on meat packages (though not on grocery store shelves, or on meat and dairy cases).
In the wake of Monsanto and the GMA successfully sowing confusion over GMO labeling “exemptions,” a growing number of activists have decided to call industry’s bluff by upping the ante. Future plans include pushing not only for GMO food labeling laws, but for all-inclusive food labeling legislation that will require restaurants, schools and grocery stores to label not just foods that contain GMO ingredients, but also foods from factory farms where animals are fed GMO-contaminated feed.
As Alexis Baden-Meyer, Political Director of the Organic Consumers Association puts it:
Industry’s Next Move: Co-Opting the Right-to-Know Movement
Industry sees the writing on the wall. As the head of the GMA admitted last year “we can’t keep fighting these labeling battles in every state.” Monsanto, Bayer and their allies such as General Mills, Coca-Cola and Pepsi know that in 2014, several states including Vermont and Oregon will likely pass mandatory GMO food labeling laws, while a flood of successful class action lawsuits will highlight the fact that major brands are fraudulently labeling their GMO and chemically-tainted junk foods and beverages as “natural” or all natural.
Once a greater degree of labeling transparency is required by law, even if in just a handful of states, leading food manufacturers will find themselves in a terrible bind. Will Kellogg’s or Coke admit that their products contain GMOs in Vermont or Oregon, while refusing to divulge this fact in the other 48 states, Canada and Mexico? Or will they be forced to do what they’ve already done in the EU, take these GMOs out of their products? Similarly if they can’t label their junk foods as “natural” or “all natural,” how will they successfully compete in the marketplace?
Backed into a corner by the anti-GMO movement, industry has come out fighting. The GMA has called on the Obama Administration and the FDA to bail out Big Food. If grassroots-powered state laws and class action judges will no longer permit the biotech and food industry to secretly tamper with non-organic food and then fraudulently label these products as “natural,” then industry wants the federal government to take away states’ power to require GMO labeling, and at the same time, take away the judiciary’s power to rule on fraudulently labeled “natural” products.
Leaked documents obtained by the New York Times reveal that the GMA is lobbying the FDA to allow the use of “natural” on food labels even if the products contain GMOs. As Times writer Stephanie Strom reported on Dec. 19:
At the same time former U.S. Department of Agriculture officials Dan Glickman and Kathleen Merrigan are floating the idea that certain members of the organic elite might be persuaded to back off on the demand for strict GMO labeling if certified organic products are allowed to state on their labels that they are “GMO-free.” As Glickman and Merrigan told the LA Times:
Meanwhile informed sources in the organic industry are warning that the FDA might be preparing to propose a watered-down federal GMO labeling law designed to co-opt the organic and anti-GMO Movement and take away states’ rights to pass stricter labeling laws covering all genetically engineered ingredients basically nullifying laws now under consideration in Vermont, Oregon and several dozen other states.
This strategy would involve the FDA allowing foods made from highly processed Genetically Engineered (GE) ingredients, such as cooking oils, high fructose corn syrup and sugar beets, that contain no easily detectable GE proteins down to a specified level to be labeled "natural;” and certified organic foods to be labeled as “GMO-free.” Under this strategy, labels would be required on only those foods that contain readily detectable GMO proteins, as determined by standardized tests. In other words a large percentage of GMO-tainted foods would still not have to be labeled.
So as we near victory on the GMO labeling front in Vermont and Oregon, and in class-action lawsuits this year, we must beware FDA treachery and the willingness of some in the organic and so-called “natural” industry to sell us out. If the FDA proposes a watered-down federal GMO labeling bill, or a rubber-stamp for the fraudulent industry practice of labeling GMO-tainted foods as “natural” or “all natural,” we must raise holy hell, and mobilize as never before.
Either way 2014 is shaping up to be a make or break year for citizen activism on the food and farming front, part of a larger battle that will determine whether we, the grassroots majority, take back our democracy or surrender to the corporatocracy and their indentured media, scientists and politicians.
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Wisdom the mōlī, or Laysan albatross, is the oldest wild bird known to science at the age of at least 70. She is also, as of February 1, a new mother.
<div id="dadb2" class="rm-shortcode" data-rm-shortcode-id="aa2ad8cb566c9b4b6d2df2693669f6f9"><blockquote class="twitter-tweet twitter-custom-tweet" data-twitter-tweet-id="1357796504740761602" data-partner="rebelmouse"><div style="margin:1em 0">🚨Cute baby alert! Wisdom's chick has hatched!!! 🐣😍 Wisdom, a mōlī (Laysan albatross) and world’s oldest known, ban… https://t.co/Nco050ztBA</div> — USFWS Pacific Region (@USFWS Pacific Region)<a href="https://twitter.com/USFWSPacific/statuses/1357796504740761602">1612558888.0</a></blockquote></div>
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Comparing rime ice and glaze ice shows how each changes the texture of the blade. Gao, Liu and Hu, 2021, CC BY-ND
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While traditional investment in the ocean technology sector has been tentative, growth in Israeli maritime innovations has been exponential in the last few years, and environmental concern has come to the forefront.
theDOCK aims to innovate the Israeli maritime sector. Pexels<p>The UN hopes that new investments in ocean science and technology will help turn the tide for the oceans. As such, this year kicked off the <a href="https://www.oceandecade.org/" target="_blank" rel="noopener noreferrer">United Nations Decade of Ocean Science for Sustainable Development (2021-2030)</a> to galvanize massive support for the blue economy.</p><p>According to the World Bank, the blue economy is the "sustainable use of ocean resources for economic growth, improved livelihoods, and jobs while preserving the health of ocean ecosystem," <a href="https://www.sciencedirect.com/science/article/pii/S0160412019338255#b0245" target="_blank" rel="noopener noreferrer">Science Direct</a> reported. It represents this new sector for investments and innovations that work in tandem with the oceans rather than in exploitation of them.</p><p>As recently as Aug. 2020, <a href="https://www.reutersevents.com/sustainability/esg-investors-slow-make-waves-25tn-ocean-economy" target="_blank" rel="noopener noreferrer">Reuters</a> noted that ESG Investors, those looking to invest in opportunities that have a positive impact in environmental, social and governance (ESG) issues, have been interested in "blue finance" but slow to invest.</p><p>"It is a hugely under-invested economic opportunity that is crucial to the way we have to address living on one planet," Simon Dent, director of blue investments at Mirova Natural Capital, told Reuters.</p><p>Even with slow investment, the blue economy is still expected to expand at twice the rate of the mainstream economy by 2030, Reuters reported. It already contributes $2.5tn a year in economic output, the report noted.</p><p>Current, upward <a href="https://www.ecowatch.com/-innovation-blue-economy-2646147405.html" target="_self">shifts in blue economy investments are being driven by innovation</a>, a trend the UN hopes will continue globally for the benefit of all oceans and people.</p><p>In Israel, this push has successfully translated into investment in and innovation of global ports, shipping, logistics and offshore sectors. The "Startup Nation," as Israel is often called, has seen its maritime tech ecosystem grow "significantly" in recent years and expects that growth to "accelerate dramatically," <a href="https://itrade.gov.il/belgium-english/how-israel-is-becoming-a-port-of-call-for-maritime-innovation/" target="_blank" rel="noopener noreferrer">iTrade</a> reported.</p><p>Driving this wave of momentum has been rising Israeli venture capital hub <a href="https://www.thedockinnovation.com/" target="_blank" rel="noopener noreferrer">theDOCK</a>. Founded by Israeli Navy veterans in 2017, theDOCK works with early-stage companies in the maritime space to bring their solutions to market. The hub's pioneering efforts ignited Israel's maritime technology sector, and now, with their new fund, theDOCK is motivating these high-tech solutions to also address ESG criteria.</p><p>"While ESG has always been on theDOCK's agenda, this theme has become even more of a priority," Nir Gartzman, theDOCK's managing partner, told EcoWatch. "80 percent of the startups in our portfolio (for theDOCK's Navigator II fund) will have a primary or secondary contribution to environmental, social and governance (ESG) criteria."</p><p>In a company presentation, theDOCK called contribution to the ESG agenda a "hot discussion topic" for traditional players in the space and their boards, many of whom are looking to adopt new technologies with a positive impact on the planet. The focus is on reducing carbon emissions and protecting the environment, the presentation outlines. As such, theDOCK also explicitly screens candidate investments by ESG criteria as well.</p><p>Within the maritime space, environmental innovations could include measures like increased fuel and energy efficiency, better monitoring of potential pollution sources, improved waste and air emissions management and processing of marine debris/trash into reusable materials, theDOCK's presentation noted.</p>
theDOCK team includes (left to right) Michal Hendel-Sufa, Head of Alliances, Noa Schuman, CMO, Nir Gartzman, Co-Founder & Managing Partner, and Hannan Carmeli, Co-Founder & Managing Partner. Dudu Koren<p>theDOCK's own portfolio includes companies like Orca AI, which uses an intelligent collision avoidance system to reduce the probability of oil or fuel spills, AiDock, which eliminates the use of paper by automating the customs clearance process, and DockTech, which uses depth "crowdsourcing" data to map riverbeds in real-time and optimize cargo loading, thereby reducing trips and fuel usage while also avoiding groundings.</p><p>"Oceans are a big opportunity primarily because they are just that – big!" theDOCK's Chief Marketing Officer Noa Schuman summarized. "As such, the magnitude of their criticality to the global ecosystem, the magnitude of pollution risk and the steps needed to overcome those challenges – are all huge."</p><p>There is hope that this wave of interest and investment in environmentally-positive maritime technologies will accelerate the blue economy and ESG investing even further, in Israel and beyond.</p>
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