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14 Awesome #BlackFridayin3Words Tweets: 'I Can't Even' (My Favorite)

Black Friday has become so popular that it wasn't enough for retailers to open their stores at 5 or 6 a.m. the day after Thanksgiving. Now, many retailers open on Thanksgiving Day and stay open through the night and into Black Friday. But a backlash is brewing.

In recent years, socially conscious businesses such as Patagonia and others have tried to stem the consumerism madness by encouraging people to buy less, buy used and repair clothing when possible. This year, REI made waves when it announced that it would be closing all of its 143 retail locations, headquarters and two distribution centers and giving their 12,000 full- and part-time employees paid time off not only on Thanksgiving, but on Black Friday as well, encouraging them to #OptOutside!

As proof of that backlash, look no further than the hashtag trending on Twitter: #BlackFridayIn3Words. Several Twitter users lamented how the day highlights what they see as an "embarrassing" aspect of American culture—rampant consumerism:

Others emphasized all the great things to do instead of shopping on Black Friday:

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Several users included REI's #OptOutside, encouraging people to spend Black Friday in the Great Outdoors:

You can also get your zen on:

Many users focused on the mayhem that often ensues in order to get great deals:

And this guy sums up many Twitter users' feelings about the day:

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