120 Companies Win 'Best for the World' Ranking
While many businesses get a bad reputation for putting profit above everything, including the survival of the planet, others are starting to think differently. B Lab is a nonprofit organization that encourages businesses to consider the welfare of their employees, their communities and the environment as well as their bottom line, certifying businesses as "B Corporations."
"These companies use the power of business to solve social and environmental problems and have met rigorous standards of social and environmental performance, accountability and transparency," B Lab says. It describes itself as the equivalent of Fair Trade for coffee or USDA Organic certification for milk, separating companies that are merely marketing themselves as socially and environmentally friendly from those that are doing the actual work.
One of the ways it encourages its member companies to maintain these high standards is through its annual Best for the World awards, now in their fourth year. The awards recognize the companies that had the most positive social and economic impact in the past year. The list honored 120 of its 1,200 member B Corporations in the overall category as well as in categories for worker, community and environmental impact, citing a total of 350 companies among the various categories. They represent the top 10 percent of B Corporations for each category.
In the Best for the Environment category, 116 companies were cited, up from 84 last year. They ranged from sole proprietorships and micro-enterprises (one to nine employees) to mid-sized businesses (more than 50 employees) like California's Falcon Waterfree Technologies and Method Products, and Vermont's Seventh Generation. Though most were in the U.S., they also came from countries such as Canada, Italy, the Netherlands, Colombia, Chile, Brazil, Argentina, Australia, Kenya and China. And while many are involved directly in sustainability services and products such as renewable energy or waste management, the list also include companies whose business is travel, apparel, personal care, IT, sporting goods, travel, and food and beverage, but who see a connection between environmental sustainability and the core business.
Among the companies honored in the environment category was Fort Collins, Colorado's New Belgium Brewing Company, the third largest craft brewery in the U.S. The employee-owned, mid-sized business has been on the Best for the Environment list for the past three years, thanks to what B Lab describes as its "near-obsession with waste reduction, energy savings and water usage." Both its original Colorado brewery and the one it's building in Asheville, North Carolina are reclaimed brownfield sites.
“We have an additional program where we tax ourselves for all the additional, non-renewable energy we buy,” said New Belgium's assistant director of sustainability Katie Wallace. “We put the money toward our future renewable energy projects. We actually opened up a portion of that tax fund and are inviting our coworkers to submit their ideas for how to use that money. Many of our best ideas come from our coworkers in the brewery and warehouse," said Wallace. "By committing to involving them, we get so much more than we would if it were just a few of us up here at our desks.”
Wallace pointed out that New Belgium operates with an awareness that conserving and protecting environmental resources has a direct impact on the future and sustainability of its business model and its profitability.
“From a business perspective, we see that our resources that provide our livelihood, like water, are drastically affected by things like climate change and drought and mismanagement," she said. "Half of our water comes from the Colorado River, and there’s a business risk to being dependent on that. By reducing the water we consume, we’re also reducing our risk.”
The business with the highest environmental score was Maine's Atayne, a high-performance sportswear and outdoor apparel company. All its clothes are made with 100 percent recycled or organic materials, what it describes as "athlete gear made from trash."
"We became a B Corp because we didn't like the story that was being written by most of the business community," says company founder Jeremy Litchfield. "It was an easy decision to join the movement to write a new one."
“Today's honorees inspire all companies to compete not only to be best in the world, but best for the world," said B-Lab co-founder Jay Coen Gilbert. "We hope many will take the first step by using the B Impact Assessment to measure and manage their impact with as much rigor as their profit."
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Since even moderate-intensity workouts offer a slew of benefits, walking is a good choice for people looking to stay healthy.
How to Rock Your Walk<p>Walking isn't just fun and healthy. It's accessible.</p><p>"Walking is cheap," says Dr. John Paul H. Rue, a sports medicine doctor at <a href="https://mdmercy.com/" target="_blank">Mercy Medical Center in Baltimore</a>. "You can do it anywhere at any time; [it] requires little to no special equipment and has many of the same cardio benefits as running or other more intense workouts."</p><p>Want to up your walking game? Try the tips below.</p>
Use Hand Weights<p>Cardio and strength training can go hand-in-hand when you add weights to your walk.</p><p>A <a href="https://journals.lww.com/acsm-msse/Fulltext/2019/03000/Associations_of_Resistance_Exercise_with.14.aspx" target="_blank">2019 study</a> found that weight training is good for your heart, and <a href="https://www.mayoclinicproceedings.org/article/S0025-6196(17)30167-2/abstract" target="_blank">research</a> shows it reduces the risk of developing a <a href="https://www.healthline.com/health/nutrition-metabolism-disorders" target="_blank">metabolic disorder</a> by 17 percent. People with metabolic disorders have a higher chance of being diagnosed with high cholesterol, high blood pressure, and diabetes.</p><p>Rue suggests not carrying weights for your entire walk.</p><p>"Hand weights can give you an added level of energy burning, but you have to be careful with these because carrying [them] over a long period of time or while walking could actually lead to some overuse injuries," he says.</p>
Make It a Circuit<p>As another option, consider doing a circuit. First, put a pair of dumbbells on your lawn or somewhere in your home. Walk around the block once, then stop and do some bicep curls and tricep lifts before walking around the block again.</p><p>Rue recommends <a href="https://www.healthline.com/health/exercise-fitness/running-with-weights" target="_blank">avoiding ankle weights</a> during cardio workouts, as they force you to use your quadriceps rather than hamstrings. They can also cause muscle imbalance, according to the <a href="https://www.health.harvard.edu/staying-healthy/wearable-weights-how-they-can-help-or-hurt" target="_blank">Harvard Health Letter</a>.</p>
Find a Fitness Trail<p>Strength training isn't limited to weights. You can get stronger by <a href="https://www.healthline.com/health/bodyweight-workout" target="_blank">simply using your body</a>.</p><p>Often found at parks, fitness trails are obstacle courses with equipment for pullups, pushups, rowing, and stretches to build upper and lower body strength.</p><p>Try searching "fitness trails near me" online, checking out your local parks and recreation website, or calling the municipal office to <a href="https://calisthenics-parks.com/" target="_blank">find one</a>.</p>
Recruit a Friend<p>People who workout together stay healthy together.</p><p><a href="https://bmcgeriatr.biomedcentral.com/articles/10.1186/s12877-017-0584-3" target="_blank">One study</a> showed that older adults who exercised with a group improved or maintained their functional health and enjoyed their lives more.</p><p>Enlist the help of a walking buddy with a regimen you aspire to have. If you don't know anyone in your area, apps like <a href="https://www.strava.com/" target="_blank">Strava</a> have social networking features so you can get support from fellow exercisers.</p>
Try Meditation<p>According to the <a href="https://www.nccih.nih.gov/research/statistics/nhis/2017" target="_blank">2017 National Health Interview Survey</a>, published by the National Institutes of Health, meditation is on the rise, and for good reason.</p><p>Researchers <a href="https://pubmed.ncbi.nlm.nih.gov/29616846/" target="_blank">found</a> that mind-body relaxation practices can regulate inflammation, <a href="https://www.healthline.com/health/biological-rhythms" target="_blank">circadian rhythms</a>, and <a href="https://www.healthline.com/health/glucose" target="_blank">glucose</a> metabolism, as well as lower <a href="https://www.healthline.com/health/high-blood-pressure-hypertension" target="_blank">blood pressure</a>.</p><p>"Any form of exercise can be turned into a meditation of some type, either by the surroundings you are walking in, like a park or trail, or by blocking out the outside world with music on your headphones," Rue says.</p><p>You can also play a podcast or download an app like <a href="https://www.headspace.com/headspace-meditation-app" target="_blank">Headspace</a> that has a library of guided meditations to practice while you walk.</p>
Do Fartlek Walks<p>Typically used in running, fartlek intervals alternate periods of increased and decreased speed. These are <a href="https://www.healthline.com/nutrition/benefits-of-hiit" target="_blank">high-intensity interval training (HIIT)</a> workouts, which allow exercisers to accomplish more in less time.</p><p><a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0154075" target="_blank">One study</a> showed that 10-minute interval training improved <a href="https://www.healthline.com/health/metabolic-syndrome" target="_blank">cardiometabolic</a> health, or lowered the risk of heart disease, stroke, and diabetes, just as well as working out at a continuous pace for 50 minutes.</p><p><a href="https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0111489" target="_blank">Research</a> also shows that HIIT workouts increase muscle <a href="https://www.healthline.com/health/fast-twitch-muscles" target="_blank">oxidative</a> capacity, or the ability to use oxygen. To do a fartlek walk, try walking at an increased pace for 3 minutes, slow down for 2 minutes, and repeat.</p>
Gradually Increase Pace<p>A faster walking pace is associated with a lower risk of <a href="https://www.healthline.com/health/copd" target="_blank">chronic obstructive pulmonary disease (COPD)</a> and respiratory diseases, according to a <a href="https://pubmed.ncbi.nlm.nih.gov/30303933/" target="_blank">2019 study</a>.</p><p>Still, it's best not to go from a stroll to an Olympic-worthy power walk in a day. Instead, increase your pace gradually to prevent injury.</p><p>"Start by walking at a brisk pace for about 10 minutes per day, 3 to 5 days per week," Rue says. "Once you've done this for a few weeks, increase your time by 5 to 10 minutes per day until you get to 30 minutes."</p>
Add Stairs<p>You've likely heard that taking the stairs instead of an elevator is a way to add more movement into your daily routine. It's also a way to step up your walking. Stair climbing has been shown to <a href="https://www.sciencedirect.com/science/article/pii/S2211335519301123?via%3Dihub" target="_blank">decrease the risk of mortality</a> and can easily add a bit more challenge to your walk.</p><p>If you don't have stairs in your home, you can often find them outside a local municipal building, train station, or at a high school stadium.</p>
Is Your Walk a True Cardio Workout?<p>Not all walks are equal. A walk that's too leisurely may not provide enough burn to qualify as cardio. To see if you're getting a good workout, try to <a href="https://www.healthline.com/health/how-to-check-heart-rate" target="_blank">measure your heart rate</a> using a monitor.</p><p>"A target goal for a good walking workout heart rate is about 50 to 70 percent of your maximum heart rate," Rue says, adding that maximum heart rate is <a href="https://www.healthline.com/health/fitness-exercise/fat-burning-heart-rate" target="_blank">typically calculated</a> by 220 beats per minute minus your age.</p><p>You can also monitor how easily you can carry on a conversation while you walk to gauge your heart rate.</p><p>"If you can walk and carry on a normal conversation, that's probably a lower intensity walk," says Rue. "If you are slightly breathless but can still have a conversation, that's probably a moderate workout. If you are out of breath and can't talk normally, that's a vigorous workout."</p>
Takeaway<p>By shaking up your routine, you can add excitement to your workout and reap even more rewards than a basic walk provides. Increasing the pace and intensity of a workout will make it more effective.</p><p>Simply pick your favorite variation to add some spice to your next walk.</p>
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